Denim Wars | Storming the Castle | 3
Business Wars
English - November 09, 2020 10:00 - 23 minutes - 21.1 MB - ★★★★★ - 12.2K ratingsManagement Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Denim Wars | Old Western Blues | 2
Next Episode: Denim Wars | From Freak to Chic | 4
It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans.
But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.
Do they hold fast to their traditional base of cowboys and factory workers, or embrace the teenagers who are adopting denim?
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