Business Wars artwork

Denim Wars | From Freak to Chic | 4

Business Wars

English - November 11, 2020 10:00 - 24 minutes - 22.6 MB - ★★★★★ - 12.2K ratings
Management Business History david brown Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. 

But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.

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