![Business Success Japan artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/4f/77/74/4f77743f-f064-4cbc-e622-a3fea6db1376/mza_13716240454562861381.jpg/100x100bb.jpg)
Transcreation: Going Beyond Translation with Heidi Karino
Business Success Japan
English - June 19, 2022 21:50 - 50 minutes - 46.5 MBLanguage Learning Education Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Heidi Karino is a native of the UK who has just returned to her home country after spending twenty-four formative years living and working in Japan. She currently runs her own business as a Japanese to English translator specializing in transcreation for content marketing, where she works with clients to ensure that their Japanese content really resonates with their English-speaking customers.
Topics discussed in today's interview include:
-transcreation, how it differs from translation, and what makes it valuable
-strategically using social media to educate and find clients, as well as cultivate a community of professionals
-differences between freelance and in-house translation work
Heidi's Links:
LinkedIn: www.linkedin.com/in/heidikarino
Website (Japanese): www.kotonohabloom.com
Related Episodes:
Gained in Translation: Interpreting Design in Japan and Beyond with David Tonge: https://anchor.fm/businesssuccessjapan/episodes/Gained-in-Translation-Interpreting-Design-in-Japan-and-Beyond-with-David-Tonge-e117ji8
Learning the Dance of Effective Cross-Cultural Communication in Japan with Kevin Crowell: https://anchor.fm/businesssuccessjapan/episodes/Learning-the-Dance-of-Effective-Cross-Cultural-Communication-in-Japan-with-Kevin-Crowell-e153r78
The Power of Self-Reflection, Storytelling, and Finding Authentic Balance in Japan with Tim Sullivan: https://anchor.fm/businesssuccessjapan/episodes/The-Power-of-Self-Reflection--Storytelling--and-Finding-Authentic-Balance-in-Japan-with-Tim-Sullivan-eul6jr
Mentioned in the Episode:
Blog on Transcreation: https://www.transcreationexperts.com/
Hemingway App: https://hemingwayapp.com/
Want to support the podcast? Check the podcast's ko-fi page to help keep me well-caffeinated: https://ko-fi.com/businesssuccessjapan
Be sure to follow or subscribe for more Japanese language and cultural insights. And if you enjoy the podcast, please leave a review so that other people can find it as well. And of course, if you have any questions, comments, or suggestions for future episodes, please email me at [email protected].
I'd love to hear from you! Leave me a voice message here: https://anchor.fm/businesssuccessjapan/message
---
Send in a voice message: https://podcasters.spotify.com/pod/show/businesssuccessjapan/message