#57: How to Inspire Customers to Tell Your Brand Story

Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds your brand’s story, the future of algorithms, and the importance of having your own digital home ground.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

Why excitement can be such a valuable tool for a marketer How to create an environment for sharing your brand story easily Why exceeding consumer expectations is essential to ‘wow’ them How to plan and get around constantly tightening algorithms Why starting consumer engagement early is key to creating buzz How to set up a solid digital home base to communicate to your consumers

 

Resources

Michael Stelzner Michael Stelzner on Twitter, @Mike_Stelzner Social Media Examiner Social Media Marketing World Ezine Gary Vaynerchuk Bizzabo "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]

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