#55: How to Build a More Human Brand Story

Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of humanizing your digital strategy, and the six categories of influencers you need to know.

The Business of Story is sponsored by Emma, Convince & Convert, and Oracle.

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In This Episode

Why customers tend to trust people more than companies How to humanize the way your brand communicates with consumers Why a personable and authentic brand story helps to connect to target audiences How sharing can actually affect positive change in the world Why influencer marketing has grown as an important part of digital strategy How to identify the six categories of influencer archetypes

 

Resources

Bryan Kramer Bryan Kramer on Twitter, @bryankramer PureMatter “There’s is No More B2B and B2C: It’s Human to Human, #H2H” by Bryan Kramer “Shareology: How Sharing Powers the Human Economy” by Bryan Kramer Lisa Loeffler TED Radio Hour Rachel Botsman "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com [email protected]

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