Is Spending $6 Million Dollars on a Super Bowl Ad Worth it?

Business Of Social

English - February 08, 2022 20:11 - 25 minutes - 46.1 MB
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Next Episode: The Great Resignation, The Great Exhaustion with Tatiana Simonian

On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media?

We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight.

We also play a game of Super Bowl Commercial OR ________?

Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? How about 6.1 million paid clicks on Google search?

David lists all of the ways you could spend $6 million dollars across the various social media platforms and we debate what path would be more effective.