Business Of Social artwork

Running Social For an NBA Team with Matt Tierney

Business Of Social

English - January 25, 2019 19:56 - 40 minutes - 75.4 MB - ★★★★★ - 38 ratings
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Previous Episode: Building A Team to Crush Social with Tyler Price
Next Episode: A Look Inside Nike's Marketing Strategy with John Paik

On this episode Matt Tierney, Managing Editor Team Content for the Toronto Raptors, joined the Business of Social to speak about what it's like running all things social for an NBA team, the art of storytelling and the importance of building a relationship with the team. 

He discusses all of the excitement that came with the team adding  Kawhi Leonard, a top 3 player in the NBA, and the challenge of how to handle saying goodbye to DeMar DeRozan, who had been a franchise icon for 10 years. 

Matt gives his take on #NBATwitter, the balance between sponsorship and social, where he thinks social is headed, and overall insight into the industry.

FOLLOW THE GUEST, Matt Tierney 
LinkedIn: https://www.linkedin.com/in/matt-tierney-46886558/
Twitter: @TierChild 


FOLLOW THE HOST, David Brickley:
Twitter: https://twitter.com/DavidjBrickley
 Instagram: https://www.instagram.com/davidjbrick...
 YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw
 LinkedIn: https://www.linkedin.com/in/brickley/


 FOLLOW THE SHOW:
Twitter: https://twitter.com/BizOfSocial
 Instagram: https://www.instagram.com/bizofsocial/

An STN Digital Production:
STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.
https://stndigital.com

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