Marketing for Streaming Giants Like Netflix, Marvel and Disney with Henry Ong

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release?

On this episode of Business of Social, we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience. Henry also touches on the future of streaming, how movie theaters will be impacted, and how this relates to all content consumers.