How StockX Changed the Sneaker Game with Dana Robinson

Business Of Social

English - August 27, 2019 14:23 - 44 minutes - 82.1 MB - ★★★★★ - 38 ratings
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Previous Episode: The Importance of the Customer Journey with Emad Kazi

Next Episode: Growing as a Leader and Improving Your Culture with Kevin DeShazo

On this episode of Business of Social, David is joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX. We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. Other topics include managing employee scale, marketing and sales alignment and following the data.

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