How a TV Show Builds Brand Awareness with Danny Corrales

Business Of Social

English - June 04, 2019 16:19 - 1 hour - 115 MB - ★★★★★ - 38 ratings
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Previous Episode: Advertising Now vs. The Future with Matt Scheckner

Next Episode: Panel w/ Instagram, Turner Sports & STN Digital (ProMax 2019)

Producer of "The Jump" on ESPN, Danny Corrales, joined the Business of Social to discuss how linear programming has changed with the existence of YouTube, Twitter, Instagram and IGTV.

Danny gives his thoughts on how much networks should value linear views vs. digital/platform views. What if your ratings are down on linear, but sky rocketing on YouTube? What changes do companies need to make to allow their content to be accessible 24/7 and across 4 different platforms and how does this affect the needs of sponsors and partners?

Twitter Mentions

@producerdanny
@davidjbrickley
@bizofsocial
@stndigital