Ep 57: Fundamentals of Marketing with Rachel Porges

Rachel Porges, CMO and Advisor, joined the show to talk everything marketing! Rachel has a background in CPG, Food, Personal Care, Travel, Hospitality, Retail and has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery.

Rachel breaks down what see's in todays current marketing landscape and offers her thoughts on what to do for new brands who are just starting out as well established brands who are looking to grow and build a loyal audience.

How often should you be posting? How should you spread out your budget? How to approach SEO? Influencers? Paid Advertising? If you're looking for insight on any of those questions Rachel's got you covered!

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