Episode 62: Top 5 Highest Impact SEO Tactics for eCommerce Retailers

Business of eCommerce

English - February 12, 2019 10:00 - 43 minutes - 79.2 MB - ★★★★★ - 45 ratings
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Previous Episode: Episode 61: How to Use Popups to Convert Traffic and Reduce Cart Abandonment

Next Episode: Episode 63: How to Make Customers Fall in Love With Your Brand

Dale BertrandFounder of Fire&Spark

Show Notes:

Product Page Keyword researchTargeting gift keywordsHoliday SEOAlternatives to written content Internal linking

Bonus Tip - Link building for eCommerce

Bio:

Dale is a customer acquisition specialist with 15 years of experience applying my academic training in engineering and artificial intelligence to online customer acquisition campaigns (focusing on e-commerce SEO, pay-per-click, social media advertising and content marketing).

Dale began his career working as an engineer, most notably building high performance computers for the National Security Agency. Then, Dale was recruited by an MIT-based start-up to solve analytical marketing problems. As a marketer, Dale has developed search marketing strategies for Fortune 500 companies and venture-backed startups.

Dale is the founding instructor at the Digital Marketing Leadership Program and Boston’s Growth Hacking Breakfast for marketing professionals. Dale has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas and Proctor & Gamble.

Dale is a speaker at industry conferences and lead corporate training events on search engine marketing, online advertising and content marketing topics. Dale has taught digital marketing workshops at MIT’s Enterprise Forum, Harvard University, Northeastern and Boston University.

Currently, Dale runs Fire&Spark, a results-driven e-commerce marketing agency, specializing in search marketing, content marketing, PPC advertising, and social media advertising.

Links:

https://www.fireandspark.com/https://www.linkedin.com/in/dalebertrand/