EP 189 | Well Styled with Margot Austin
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
English - September 29, 2020 14:19 - 37 minutes - 67.3 MB - ★★★★★ - 163 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
To create the most compelling photos of your projects, you must do more than just document the space. By working with a team of professionals that includes a photographer and an expert stylist, you’ll be able to produce a narrative that markets your services to your ideal client or the publication you want to pursue.
In this episode we learn:
- the stylist oversees art direction; providing direction for the overall narrative of the story
- preparing for the photo shoot is a huge percentage of the effort that leads to great results
- avoid the cliches—stilettos and a Kelly bag on the floor of the entrance or the Hermes blanket on the sofa
- always put the toilet seat down for shoots
- your chances of getting published increase when you work with a stylist who is connected to the magazine you want to appear in
- before scheduling the photo shoot, determine where you will use the images
- a stylist helps when the designer is too close to the interior or “over it” because they’ve been working on the project for years
- compelling photography is not documenting the home; it’s just capturing the magic
It’s time to take control of your business.
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