The sales process, whether you love it or hate it, isn’t about you. It’s about the client. Sales coach Nikki Rausch says there is a right way to engage the client and close the sale.

In this episode we learn:
- sales is something you do with a client, not to a client
- how to prepare yourself for the sales process
- dog calling vs. cat calling energy
- a 5-step process for sales
- most people will not make a decision to hire you, unless you ask them
- issue a final invitation for the client to buy

It’s time to take control of your business.
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