EP 180 | You Are A Brand | REPEAT
Business of Design ® | Interior Designers, Decorators, Architects & Landscapers
English - July 20, 2020 18:28 - 46 minutes - 83.7 MB - ★★★★★ - 163 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: EP 179 | The Power of an A Team with Holly, Phoebe and Justine
Next Episode: EP 181 | Asked and Answered Part 1 with Kimberley Seldon
“People don’t buy our product. They buy the belief that we can create and deliver the product. They buy our brand.” Bruce Philp, author Consumer Republic.
Having a brand, and filling a particular brand space gives consumers the confidence to hire you.
In this episode we learn:
- 3 components of a healthy brand
- why outsourcing your brand experience makes sense
- how corporation (or the appearance of one) gives a client confidence
- three ways small business owners give away their power
It’s time to take control of your business.
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