EP 152 | Pricing Creativity with Blair Enns - Part 2

Business of Design ® | Interior Designers, Decorators, Architects & Landscapers

English - February 17, 2020 13:59 - 24 minutes - 44.5 MB - ★★★★★ - 163 ratings
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Previous Episode: EP 151 | Attracting Clients Through Social Media with Kate the Socialite

Next Episode: EP 153 | Architects and Designers with Ramona Albert

It is possible to earn the respect of clients and trades while charging what you’re worth. Possible, but rarely easy. Pricing for Creativity author, Blair Enns and Kimberley Seldon discuss the merits of value-based pricing, while anticipating some of the largest obstacles in this two-part conversation.

In this episode we learn:
- the value we pass on as designer’s is (in part) a feeling—the client feels elated when the project is complete
- the biggest asset of value-based fee model is extraordinary profits
- profitability is a test you must pass
- act like a professional, lead the client through the project

It’s time to take control of your business.
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