E198 - Brad Allen from Eilers & Krejcik

On this episode of the Business of Betting Podcast, Jason is joined by Brad Allen from Eilers & Krejcik.

Hear them discuss:

01:34 - The origin of Brad’s weekly podcast, Zero Latency

03:05 - Brad takes control of the host chair and asks Jason questions

03:48 - Smarkets’ initial plans to enter the US market, and how that’s changed over time

06:46 - How Smarkets is localizing its core product to the US market

09:27 - Smarkets’ future prospects and opportunities in the US

11:31 - The allure of high margin products like same-game parlays

13:30 - Why Smarkets decided to build its own geolocation solution internally

17:17 - The B2B opportunity for Smarkets to commercialize its geolocation solution

18:58 - Brad’s view of the industry, and which operator he thinks could be a “game changer”

21:27 - Where ESPN Bet fits into the landscape since its launch 

25:04 - Why Brad thinks that Rush Street Interactive is a good acquisition candidate

25:54 - What Brad wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

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