E197 - Jacob Fortinsky from Novig
Business of Betting with Jason Trost
English - January 16, 2024 20:22 - 34 minutes - 32.3 MB - ★★★★★ - 48 ratingsSports Business investing betting business gambling sports sports betting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of the Business of Betting Podcast, Jason is joined by Jacob Fortinsky, co-founder & CEO of Novig.
Hear them discuss:
02:43 - The current controversy at Harvard, Jacob's alma mater
06:40 - Companies taking political stances, and how Jason and Jacob think about that within their companies
09:31 - Jacob's experience meeting Paul Graham, the founder of Y Combinator
12:04 - High concept overview of Novig
13:35 - Raising $7 million from investors to build Novig
15:30 - What Jacob thinks Jason should have done differently building Smarkets
17:48 - Attracting institutional liquidity providers to sports betting exchanges
20:05 - Sports betting as a zero sum game
24:14 - Price sensitivity of different customer segments
25:50 - Novig's recent launch in Colorado
29:42 - The Novig business model
31:09 - Why the Novig exchange had to launch as a fixed odds sportsbook
32:47 - What Jacob wants to be when he grows up
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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.
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