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013: Monetize Your Sketchbooks with Zean Macfarlane
Business of Architecture UK Podcast
English - June 22, 2018 12:55 - 39 minutes - 27.1 MB - ★★★★★ - 4 ratingsDesign Arts Business Marketing architecture business businessstrategy marketing sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 012: Build a Recession Proof Practice with Jo Cowen
Next Episode: 014: DIY PR For Small Practices with Rob Fiehn
This week I’m speaking with Zean Macfarlane of the Zean Macfarlane Architecture Studio. Zean is a young architectural designer who has developed a series of effective marketing strategies on social media enabling him to grow large communities. Zean has created multiple revenue streams from his online audience by self-publishing a series of Ebooks, selling prints of his work and offering online mentoring to students as well as using his social media output as marketing collateral for his practice. I love to hear of entrepreneurial and marketing innovation in architecture and Zean has brought plenty of that here.
In this interview, you will learn
How to successfully launch an online Ebook for Architecture the powerful business lessons gained from dealing with ‘haters’ online Zean’s process for growing and monetizing social media audiences