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252: Creating a Business Development Plan with Arianna Leopard

Business of Architecture Podcast

English - June 14, 2018 20:12 - 33 minutes - 23.4 MB - ★★★★★ - 271 ratings
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Previous Episode: 251: How to be Super Productive with Eric Reinholdt
Next Episode: 253: Pricing Your Services with Blair Enns

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.

In today's episode, you'll discover:

How to create a business development plan that includes strategy as well as tactics The difference between getting published in the press and true public relations How marketing relates to business development

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