Business of Aesthetics Podcast Show
191 episodes - English - Latest episode: 1 day ago -The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.
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Episodes
Soft Management or Hard Management: Which one are you?
June 03, 2021 08:00 - 34 minutes - 31.8 MBLeading a well-aligned team that shares your passion for providing the best possible care to patients and your vision of practice success is not always easy to achieve. Being able to retain top talent often begins at the very top. Your “dream” team will often have two different key types of leaders: a leader with soft management skills and another with hard management skills. Balancing leadership in your practice in the right way is key to developing a high-performance team! In this week’s...
Dr. Steven Cohen's Journey as a Plastic Surgeon
May 27, 2021 08:00 - 29 minutes - 26.6 MBDermatologist Dr. Steven Cohen is a renowned personality in Aesthetics, and he is also the founder of www.facesplus.com. He is an author, inventor, and artist and is an internationally recognized plastic surgeon. Dr. Cohen was selected as one of the Top Plastic Surgeons in America by U.S. News and World Report, Castle Connolly, and Best Doctors, Inc. We are glad to have him in this week’s episode and the Co-Founder of Business of Aesthetics, Naren Arulrajah.
Identifying the Trends and Pain Points of Patients
May 20, 2021 08:00 - 41 minutes - 38.1 MBDr. Anna A. Bar is an Associate Professor of Dermatology and Co-Director of Mohs micrographic surgery. She is also an expert in Special Focus on Cosmetic and Laser Surgery, Dermatologic Surgery, Melanoma, Skin Cancer Surgery. Dr. Anna A. Bar joins us in this week’s episode with Jeff Richmond, to share some of her techniques and advice from her journey so far.
Maintaining a Happy, Healthy and Successful Practice.
May 13, 2021 22:26 - 40 minutes - 37.2 MBIn this week’s episode, we have advanced dermatology expert Dr. Peter Jenkin with Jeff Richmond to share some of the valuable knowledge from his years of experience and journey in dermatology.
Treating Around the Eyes 101: Lessons from an Oculoplastic Surgeon
May 06, 2021 08:00 - 49 minutes - 45.3 MBIn this week’s episode, Jeff interviews Dr. Troy J. Woodman, who is well trained in plastic surgery and ophthalmology. He is also engaged in teaching local and national courses on facial and oculofacial surgery. He’ll be sharing some of his best tips as an Oculoplastic Surgeon, which will be very valuable to you as an aesthetic practitioner.
Integrative Wellness for the Aesthetic Provider
April 29, 2021 09:19 - 41 minutes - 37.9 MBTaking care of patients is more than treating or prescribing medications to them! Helping them obtain an ideal state of health and wellness plays a significant role in providing optimal patient care. In this week’s episode, Jeff interviews Dr. Erik Suh who shares his experience in successfully integrating anti-aging & wellness components into his practice; providing a very unique range of services to patients who are interested in becoming the best possible version of themselves!
Tips to start and grow your Plastic Surgery Practice
April 22, 2021 08:00 - 39 minutes - 35.9 MBSuccessfully starting and growing a world-class practice today can be challenging for many young and aspiring doctors in the aesthetic industry. In this week’s episode, Dr. Paymen Danielpour shares insightful tips that will get you moving in the right direction to growing your Plastic Surgery Practice!
PDO Threads: The Procedure that’s Trending in the Aesthetic World
April 12, 2021 02:58 - 28 minutes - 26.2 MBEven though aging is a natural biological phenomenon, every one of us loves and wishes to stay young forever, or at least to look young. In this week’s episode, Dr. Kian Karimi shares the tools you need to help your patients fight a good fight against the aging face.
Eliminating waste in your practice
April 01, 2021 08:00 - 30 minutes - 28.3 MBThere could be several factors that contribute to lower your revenue. Waste is one of the main components that directly affects the revenue of your practice. Therefore, it is crucial to identify the areas that cause waste in your practice and how to control those areas. Listen to this episode to discover how you can eliminate waste in your practice.
An anecdote of a dermatologic surgeon’s journey to success
March 25, 2021 08:00 - 43 minutes - 39.7 MBIt always adds more value to your knowledge when you get to share it with other people. Dr. Suneel Chilukuri is an internationally recognized dermatologic surgeon who genuinely dedicates his time and effort to educate those who are in the field of aesthetics. Listen to the episode to learn his recipe for success.
Reassuring comfort to your patients through effective pain management
March 18, 2021 08:00 - 30 minutes - 27.6 MBAnxiety and fear play an important role in preventing patients from seeking aesthetic medical procedures. Pain management procedures that you use in your practice have a direct impact on managing patients’ expectations. Your patients are not just looking forward to the results but also enjoying a comfortable treatment. Listen to this episode and learn the pain management methods used by Dr.Jason Pozner that reassure comfort to the patients.
Equipment Finance 101
March 11, 2021 09:00 - 41 minutes - 38.1 MBWhen you run your medical practice, your main goal is to grow it one step ahead of where it is today and to achieve this goal you need to know the correct strategies and how to apply them appropriately. Equipment financing is one such strategy that you have to use with sheer awareness. Listen to this week's podcast episode where Tony Tydlacka, with more than twenty years of experience on the subject, educating you on the basics of equipment financing that you must know for the smooth run of ...
What non-financially trained people should know about running a medspa
March 04, 2021 09:00 - 40 minutes - 37.2 MBAs aestheticians who come from a medical background, some of us struggle when it comes to managing the finances of our practices. It is always advisable to lean on the expertise of those who had started their success story from scratch. Listen to Dr. Lisa Jenks, who has more than a decade of experience in running a successful medical spa in the field of aesthetics, sharing “what non-financially trained people should know about running a medspa”.
How to manage your office and patient load around COVID-19
February 26, 2021 05:01 - 34 minutes - 31.9 MBThe world is still in the initial stages of the healing process from the damage caused by the pandemic and most of us have resumed our previous routine. However, managing your patient load could still be overwhelming during a time like this. Listen to Dr. Doris Day, one of the most celebrated Dermatologists in the US, sharing the tactics she uses to manage her practice and patient load around COVID-19.
Differentiating your practice through the methods of pain management
February 19, 2021 02:47 - 41 minutes - 37.6 MBIt is high time to change the conventional norms that have been prevailing in the aesthetic industry. Pain should no longer be a fact that is holding back the patients from seeking aesthetic treatments. Listen to this week’s podcast where Dr. Martin Braun speaks about the importance of offering pain-free treatments to your patients using contemporary technologies.
Don’t Make These 5 Costly Mistakes When Financing Technologies
February 03, 2021 08:00 - 42 minutes - 38.9 MBProper financing often is the elixir that brings success to your practice and it also has a close relationship to acquiring physical resources that assure a smooth run for your practice. Listen to this week’s episode where Tony Tydlacka, President & CEO of iLeaseWorks shares with you the five costly mistakes you should never make when financing technologies.
Costly Mistakes When Financing Technologies
February 03, 2021 08:00 - 42 minutes - 38.9 MBProper financing often is the elixir that brings success to your practice and it also has a close relationship to acquiring physical resources that assure a smooth run for your practice. Listen to this week’s episode where Tony Tydlacka, President & CEO of iLeaseWorks shares with you the five costly mistakes you should never make when financing technologies.
Costly Mistakes When Financing Equipment
February 03, 2021 08:00 - 42 minutes - 38.9 MBProper financing often is the elixir that brings success to your practice and it also has a close relationship to acquiring physical resources that assure a smooth run for your practice. Listen to this week’s episode where Tony Tydlacka, President & CEO of iLeaseWorks shares with you the five costly mistakes you should never make when financing technologies.
Technologies that would take your practice to the next level through the lenses of an industry veteran.
January 27, 2021 08:00 - 41 minutes - 38.2 MBOur industry witnesses the birth of new technology at short intervals leading us to question its validity and effectiveness. Listen to this week’s podcast episode to learn some eye-opening facts you must know before adopting new technology to your practice from a pioneer in the field, the mastermind who coined the term “medispas”, Dr. Bruce Katz.
How to make the year 2021 your best year yet
January 20, 2021 08:00 - 29 minutes - 26.9 MBThe dawn of the year 2021 resurrected our plans, hopes, and dreams in every possible way. All of us have stepped into this year with much preparation having learned some life-changing lessons from one of the toughest years we have yet survived. This year is the perfect year to re-evaluate what we can do better in our practices to make it up to the temporary setback we faced in 2020. In this week’s podcast episode Naren and Jeff enlighten you with some interesting strategies to make this new ...
Bringing Success to Your Business Through Courageous Decisions
January 13, 2021 08:00 - 37 minutes - 34.6 MBIn this week’s episode, Dr. William Delgado, Fellowship-Trained Mohs Surgeon and Board-Certified Dermatologist share with you some valuable secrets behind his success. From this episode, you will learn the prerequisites before taking a groundbreaking decision that impacts the entire future of your practice.
Lessons from an Aesthetic Industry Veteran
December 17, 2020 09:00 - 42 minutes - 38.8 MBIn this week’s episode, Marcel Besse, Executive Director of Pro-Nox Aesthetics and President of Sterling Medical Group, shares some insightful lessons that will aid you in fine-tuning your practice. He introduces Pro-Nox: a device that has turned the world of business of Aesthetics upside down. He also explains how this device will revolutionize your practice and the pros it has for your patients.
Moving past the pandemic: How we handled our first COVID 19 case
December 10, 2020 09:00 - 35 minutes - 32.2 MBIn this week’s episode, Dr. Lawrence Green shares how he is managing his business during the COVID -19 pandemic. He also talks about his experience in successfully handling the situation with a confirmed COVID -19 patient in his office.
TOGETHER we can transform the Business of Aesthetics: An inspiring conversation with Dr. Phil Werschler
December 03, 2020 09:00 - 26 minutes - 24.2 MBIn this week’s episode, Jeff and Dr. Philip Werschler discuss the power of group purchasing options, or GPOs. Dr. Werschler speaks on efficient practice management and the ins and outs of bulk purchasing through representatives whom you may or may not be able to trust.
Who Can You Trust? Putting The Ethics Back In Aesthetics
November 19, 2020 09:00 - 35 minutes - 32.3 MBIn this week’s episode, Jeff, Naren and David Carraway discuss ethics and how ethics affect the world of aesthetics. David provides some insightful advice on good ethics and on how to build relationships with doctors.
Why Mindsets Matter: Leveraging The Right Mindset To Get A “YES”
November 12, 2020 09:00 - 37 minutes - 34.2 MBIn this week’s episode, Jeff and Naren discuss mindsets and why it’s so important to cultivate the right mindset in your team members. You’ll also learn how switching a patient’s mindset and then leveraging it can be crucial in your business.
I Think A Change of Perspective Would Do You Good! Aesthetics from A New Angle
November 05, 2020 09:00 - 46 minutes - 42.3 MBIn this week’s episode, Jeff and Dr. Judah Garfinkle discuss looking at a patient’s aesthetic treatment from an orthodontic perspective and vice versa. Oftentimes, a patient is viewed only from the doctor’s area of speciality, but today we learn that looking at a patient’s issue from another point of view can put the patient on the best path of treatment.
10 Steps to a Positive New Patient Experience
October 29, 2020 08:00 - 31 minutes - 28.5 MBIn this week’s episode, Jeff and Naren discuss 10 steps to a positive new patient experience and explain how doctors and practice owners can use these steps in their practices to influence their patients and staff.
How to Keep Your Practice Thriving During COVID-19
October 22, 2020 20:00 - 35 minutes - 32.2 MBIn this week’s episode, Jeff Richmond and Dr. Carolyn Jacob discuss what it’s like practicing medicine during the COVID-19 pandemic and identify the drive that keeps them going daily. Listen in to hear what they have to say about telehealth, discover what drives Dr. Jacob, and learn what it takes to be involved in innovation.
The Morning Crunch
October 15, 2020 08:00 - 28 minutes - 25.9 MBIn this week’s episode, Jeff and Naren discuss the Morning Crunch, a meeting where the entire team comes together before the first patient arrives. The team discusses the patients scheduled for the day, everything happening that day, as well as plans for any conflicts that may possibly happen and how they will put those ‘fires’ out.
Pricing Strategies
October 01, 2020 08:00 - 30 minutes - 27.9 MBIdentifying the right pricing strategies for your aesthetic practice is vital to optimizing both the number of appointments and profit. In this week’s episode, Jeff and Naren discuss the importance of pricing strategies and how they impact your business. They share several proven strategies that will increase your profits and help you stay ahead of your competitors.
6 Principles of Influence
September 17, 2020 08:00 - 39 minutes - 36.1 MBIn this week’s episode, Jeff & Naren discuss the 6 Principles of Influence and how Doctors & Practice Owners can use these Principles in their Practice to influence their patients & staff. They also discuss how to effectively use each of these principles in day today life to create better results.
Re-engaging your existing patients amid COVID
September 10, 2020 08:00 - 26 minutes - 23.9 MBIn this week’s episode, Jeff & Naren discuss some of the biggest challenges faced by the aesthetic practice owners pre & post-COVID and the impact of COVID in the aesthetic industry. They also speak about some of the biggest changes in the industry and the importance of adapting to these changes to succeed and continue to grow as a thriving practice.
Top Cosmetic Surgeon Shares Tips to Grow your Practice Post Covid
August 27, 2020 11:26 - 31 minutes - 29 MBThis week Jeff Richmond interviews the Founder of the center for smartlipo & plastic surgery, Richard M. Goldfarb, M.D., F.A.C.S. and discuss effective ways to grow your Aesthetic Practice post covid. Dr. Goldfarb is a highly sought after Surgeon who lectures and trains physicians both nationally and internationally on numerous cosmetic, surgical and aesthetic laser topics. As a result of his renowned reputation and expertise, Dr. Goldfarb has been awarded the medical directorship of 3 ...
Top Cosmetic Surgeon Shares Tips to Grow your Practice Post COVID
August 27, 2020 11:26 - 31 minutes - 29 MBThis week Jeff Richmond interviews the Founder of the center for Smartlipo & plastic surgery, Richard M. Goldfarb, M.D., F.A.C.S., and discusses effective ways to grow your Esthetic Practice post-COVID. Dr. Goldfarb is a highly sought after Surgeon who lectures and trains physicians both nationally and internationally on numerous cosmetic, surgical, and esthetic laser topics. As a result of his renowned reputation and expertise, Dr. Goldfarb has been awarded the medical directorship of 3 l...
SEO vs Adwords
August 20, 2020 08:00 - 41 minutes - 37.7 MBHave you ever wondered why your marketing is not working despite the fact that you spend thousands of dollars on it? In this podcast, Jeff Richmond interviews Naren Arulrajah, the Digital Marketing expert & CEO – Ekwa Marketing on ‘Adwords versus SEO’ to help master the most productive marketing technique for your Aesthetic Practice. Listen to this episode and identify the loopholes in your marketing and learn insightful tips from our experts to correct the errors! Key Discussion Point...
Not Selling Educating
August 13, 2020 12:38 - 38 minutes - 35.5 MBThis week we have an insightful conversation between Jeff & Naren where they discuss about Selling vs Educating, and what every aesthetic practice owner should know about it. Jeff is an expert with over 2 decades of experience and is sharing with us on this episode how his knowledge and experience has helped his practice by helping the staff and team understand the mindset of the patients and helped his practice and hundreds of Doctors in offering more treatments and helped generate profits ...
Implementation of New Technology
August 06, 2020 08:00 - 33 minutes - 31 MBThis week we have an insightful conversation between Jeff & Naren where they discuss about Implementation of new technology for an aesthetic practice. Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and implementation of new technology to increase huge profits over the past years. Key Discussion Points: Recap of past episode Align Resources Lay Foundation- training protocols, telephone, FAQ, role play,...
Buying Smart – Buying Safe
July 30, 2020 08:00 - 39 minutes - 35.7 MBIn this week’s episode Jeff Richmond shares his insight on the topic, Buying Smart- Buying Safe,which Jeff is an expert with over 2 decades of experience and how his knowledge and experience has helped his practice in their purchases and increased profits over the past years. Key Discussion Points: How do you choose the procedures How to think about the investment Cash Flow and financing or Purchase and ROI ROI Marketing Plans Profits Tax Savings Negotiations How to get ...
Patient Scheduling and Minimizing No Shows – Phone Consultation Part 2
July 23, 2020 08:00 - 28 minutes - 26.1 MBIn this week’s episode Jeff Richmond shares his insight on the topic, How to Optimize Patient Scheduling and Minimize No Shows and how following a high standard for answering calls at your practice could improve the performance of your practice and help you and your practice to schedule more appointments and have 0% no shows. Key Points Recap of Episode 1 What are the questions a patient could have before booking a consultation Throughout the call 1-4 attempts to close Trying a few ...
The Phone Consultation
July 09, 2020 08:00 - 34 minutes - 31.9 MBIn this week’s episode, Jeff Richmond shares his insight on the topic, The Phone Consultation and how following a high standard for answering calls at your practice could improve the performance of your practice and continue to grow the number of consultations scheduled through calls. Key Points Who is an Aesthetic Patient? They are not someone who needs a procedure, they are someone who wants a procedure Need vs Want An Aesthetic patient is worth more than $ 8K- $ 10K or even more...