Business of Aesthetics Podcast Show artwork

Business of Aesthetics Podcast Show

187 episodes - English - Latest episode: 16 days ago -

The Business of Aesthetics (BOA) podcast show continues to inspire and help our community of aesthetic doctors grow their practices. We bring outstanding leaders in Dermatology, Plastic Surgery, and Aesthetics together to not just achieve more but experience fulfillment in their practice.

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Episodes

Don't Be Limited by Other People's Beliefs by Dr. Rachel Walker

April 11, 2024 08:00 - 48 minutes - 89 MB

In this episode, we're thrilled to welcome Dr. Rachel Walker, a board-certified plastic surgeon who runs a thriving practice in Dallas, Texas. Dr. Walker's journey to success wasn't linear. From her initial interest in hand surgery to a rewarding career in aesthetics, she's an inspiring example of embracing opportunities and forging your path. Dr. Walker is a passionate advocate for creating a fulfilling career while maintaining a healthy work-life balance.

How to Use Moxie Mindset to thrive in a competitive market

April 04, 2024 08:00 - 39 minutes - 72.1 MB

Welcome to the Business of Aesthetics Podcast Show, where we explore the minds of industry leaders to uncover the strategies and insights that drive success in today's competitive landscape. In this episode, we have the pleasure of inviting Dr. Dina Strachan, a distinguished figure in the field of dermatology, as our guest alongside our host, Ryan Davies.  

What I Wish I Knew As A Dermatologist

March 28, 2024 08:00 - 1 hour - 121 MB

In this episode of the Business of Aesthetics podcast series, host Jeff Richmond leads a dynamic discussion with three esteemed guests: Dr. Beth Goldstein, Dr. Ted Lain, and Dr. Vivian Bucay. As seasoned professionals in the field of dermatology and aesthetics, they share invaluable insights into the business side of running a successful practice.  

Phone Call Mistakes that are Costing You Patients

March 21, 2024 08:00 - 46 minutes - 84.6 MB

In this episode of the Business of Aesthetics podcast series, Ryan Davies, digital marketing advisor of Ekwa Marketing, sits with Naren Arulrajah, the founder of Ekwa Marketing, and explores the importance of managing patient phone calls. Naren begins by highlighting the grave consequences of overlooking the initial patient phone call, emphasizing how even the slightest delay or mishap can result in significant losses for a practice.

Aesthetic Insights and Ethical Nuances in Dermatology with Dr. Dustin Portela

March 14, 2024 08:00 - 39 minutes - 72.3 MB

In today’s episode, our returning host, Ryan Davies, speaks to highly esteemed, board-certified dermatologist Dr. Dustin Portela. As a prominent dermatologist and practitioner, Dr. Portela is a voice of authority on the topic of aesthetics. With his vast experience and commitment to ethical practices, he offers a unique outlook on the sophistication of dermatological treatments, device acquisitions, and the future of aesthetic medicine.

Building Your Aesthetic Practice on Advanced Injectable Techniques

March 07, 2024 09:00 - 1 hour - 123 MB

In this episode of the Business of Aesthetics podcast, our host, Naren Arulrajah, brings together a panel of experts to discuss "Building Your Aesthetic Practice on Advanced Injectable Techniques." The panel includes Sonya Ellis, a seasoned nurse with over 25 years of experience in plastic surgery, Cassie Lane, a nursing and aesthetics enthusiast, and Ryan Davies, a marketing specialist in the aesthetics industry.

Balancing It All: Navigating Parenthood & Professional Success as a Plastic Surgeon with Dr. Lindsey Pennington

February 29, 2024 09:00 - 46 minutes - 85.2 MB

In this episode of the Business of Aesthetics podcast show, we are joined by Dr. Lindsey Pennington, a seasoned facial plastic surgeon and mother of two. Dr. Pennington shares the challenges of managing a successful medical practice while being a dedicated mom. Her insights into time management, strategic decision-making, and finding balance in a demanding schedule offer valuable wisdom to aesthetic professionals.

Legal Changes You Need to Know in 2024

February 22, 2024 09:00 - 35 minutes - 64.7 MB

Welcome to another informative episode of the Business of Aesthetics podcast. In this episode, Sara Shikhman discusses the latest legal updates that could affect businesses, particularly in the aesthetic industry. Sara, a legal practitioner in the field, collaborates to deliver a clear and concise analysis of legal compliance.

From Fellowship to Rodeo Drive: Dr. Carl Truesdale of Beverly Hills

February 15, 2024 09:00 - 38 minutes - 69.6 MB

In this episode, you'll have the opportunity to gain useful knowledge from Beverly Hills facial plastic surgeon Dr. Carl Truesdale on succeeding in the competitive field of aesthetic practices. He emphasizes the significance of personal branding, targeted marketing, and being a unique voice in the industry.

AI in Your Aesthetic Practice: The Future is Now

February 08, 2024 09:00 - 46 minutes - 85.2 MB

Welcome to another compelling episode of the Business of Aesthetics podcast! In this episode, we delve into the futuristic world of aesthetic practices and the groundbreaking integration of Artificial Intelligence (AI). Our conversation revolves around the transformative power of AI, particularly ChatGPT, and its versatile applications in content creation, marketing, and medical documentation. Our host, Dana Zeitler, brings you an amazing discussion with our distinguished guest, Dr. Akash Ch...

Striving For Perfection: Toronto Facial Plastic Surgeon's Journey

February 01, 2024 09:00 - 47 minutes - 86.1 MB

This week’s episode is titled "Striving for Perfection: Toronto Facial Plastic Surgeon's Journey."In this episode, our host, Lauren, engages in an enlightening conversation with our guest, Dr. Mike Roskies, an esteemed Facial Plastic Surgeon based in Toronto. Driven by a commitment to excellence, Dr. Roskies shares the complexities of his surgical practice, emphasizing the importance of patient education, managing expectations, and the evolving landscape of cosmetic treatments.  

Busted: How to Avoid Medspa Legal Pitfalls - Part 2

January 25, 2024 09:00 - 23 minutes - 42.2 MB

In the second part of the podcast series, our legal expert and returning guest Sara Shikhman and our host Jeffrey Richmond delve further into the intricate legal dynamics impacting the medspa industry. Part 2 builds upon the foundation established in Part 1, offering an even more profound exploration of the legal landscape and serving as an invaluable resource for aesthetic professionals to navigate potential challenges with confidence.

Crafting Your Medspa's Clear Message and Brand with Stephen Boice

January 18, 2024 09:00 - 44 minutes - 82.1 MB

In this episode of the Business of Aesthetics podcast, host Dana Zeitler engages in an informative conversation with the esteemed guest, Stephen Boice, a leading expert in the aesthetic industry. Delving deep into the world of medspa management and brand development, this episode exposes invaluable insights for aesthetic professionals seeking to fortify their practices in an ever-evolving landscape. As a trusted authority and coach within the aesthetic industry, Stephen Boice brings a vast a...

PRP's Role in Sexual Wellness and Cosmetic Success

January 11, 2024 09:00 - 38 minutes - 71.3 MB

Join Host Dana Zeitler in a captivating conversation with the esteemed guest Dr. Joelle Lieman as they explore the vibrant tapestry of the aesthetics world. Together, they uncover the intricacies of sexual wellness treatments and unveil the strategic intricacies driving the medical spa industry. Throughout this engaging episode, Dr. Lieman generously shares her wealth of experience and insights cultivated over years of dedicated practice in the field.

What Are Your Practice BHAGS For 2024?

January 04, 2024 09:00 - 39 minutes - 73 MB

Join us for an insightful episode as Michael Walker, a seasoned leadership expert, shares how BHAGs (Big, Hairy, Audacious Goals) drive transformative progress in aesthetic practices. Learn how setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals fuels success and the importance of breaking them into actionable steps.

TikTok's Role in Propelling an Aesthetic Practice

December 28, 2023 09:00 - 34 minutes - 62.9 MB

Step into the dynamic world of aesthetics, where Dr. Prem Tripathi takes you on a journey navigating the multifaceted challenges encountered by professionals in this vibrant field. Delving into a wide array of topics, from dissecting strategic marketing approaches utilizing platforms like TikTok to navigating the intricacies of managing patient expectations and ethical considerations tied to cosmetic treatments.

Key Mindsets Essential For your Success in 2024 and Beyond

December 14, 2023 09:00 - 41 minutes - 75.7 MB

The podcast delves into a crucial aspect of personal development, leadership, and mindset by the aesthetics expert, Michael Walker. Through a comprehensive conversation, it sheds light on imposter syndrome, a common challenge experienced by many successful practitioners in the field. The discussion uncovers the underlying anxieties contributing to this syndrome and explores how childhood experiences and upbringing can shape one's self-perception. Key focal points revolve around the concept o...

Medspa Marketing

December 14, 2023 09:00 - 49 minutes - 90.3 MB

This engaging podcast delves deep into the intricacies of marketing strategies, patient engagement, and creating an impactful online presence within the aesthetics industry.

Medspa Marketing

December 14, 2023 09:00 - 49 minutes - 90.3 MB

This engaging podcast delves deep into the intricacies of marketing strategies, patient engagement, and creating an impactful online presence within the aesthetics industry.

MASTERMIND:  The Art of Influential Practice Leadership

December 07, 2023 09:00 - 1 hour - 56.5 MB

In this podcast, we delve into the intricate world of aesthetics, offering insights and strategies to navigate change, elevate leadership skills, and drive innovation. Our podcast provides a platform for industry leaders and experts to share invaluable knowledge, guiding listeners through the complexities of evolving patient care, clinical advancements, and the ever-changing landscape of the aesthetic business sphere.

MASTERMIND WEBINAR: Art of Influential Leadership

December 07, 2023 09:00 - 1 hour - 56.5 MB

In this podcast, we delve into the intricate world of aesthetics, offering insights and strategies to navigate change, elevate leadership skills, and drive innovation. Our podcast provides a platform for industry leaders and experts to share invaluable knowledge, guiding listeners through the complexities of evolving patient care, clinical advancements, and the ever-changing landscape of the aesthetic business sphere.

Why Do Some Medspa Practices Fail during the First 3 Years and Others Prosper?

November 30, 2023 10:28 - 1 hour - 77.9 MB

Delve into the world of aesthetics with industry enthusiasts Naren Arulrajah, Ryan Davies, Ang Klippel, and Dr. Hardik Soni, who are dedicated to authenticity and patient satisfaction. With a passion for corrective skincare and a focus on genuine results, these professionals have mastered the art of showcasing true transformations through before and after pictures. Their commitment to patient care extends beyond the treatment room, engaging them with personalized skin tips and an emphasis on...

Marketing that is right for me: Google Ads, SEO, Social Media Ads, or Organic Social Media

November 23, 2023 09:00 - 1 hour - 129 MB

The podcast dives into the world of marketing methods and their impact on aesthetic businesses. It meticulously examines various strategies, shedding light on their challenges and costs and pinpointing the scenarios where each method shines brightest.

Weight Management Medications in an Aesthetic Practice

November 16, 2023 09:00 - 49 minutes - 91.5 MB

Step into the future of aesthetics with an insightful podcast led by Dr. Jonathan Kaplan, a trailblazer in weight management solutions. This episode is a goldmine of knowledge, debunking myths and illuminating the transformative impact of weight management medications. Discover the untapped potential for aesthetic professionals as these medications seamlessly integrate into practices, driving patient satisfaction and fostering long-term loyalty.

Unlocking Aesthetic Success Through Community Engagement

November 14, 2023 05:00 - 42 minutes - 77.6 MB

Welcome to The Business of Aesthetics Podcast, where host Jeffy Richmond interviews Dr. Lauren Umstattd, a renowned plastic surgeon from Leawood, Kansas. Umstattd's journey began during her residency in Otolaryngology, where her passion for plastic surgery took hold. With a focus on head and neck anatomy, she dedicated herself to mastering the art of aesthetics.  

Growing An Ultrasound Training Center

November 09, 2023 09:00 - 32 minutes - 58.7 MB

Welcome to the Business of Aesthetics Podcast, where we venture into the dynamic world of aesthetics, offering essential insights for professionals on their journey to success. In this episode, our seasoned host, Dana Zeitler, leads a captivating conversation with the distinguished guest, Dani Sher. Together, they explore a wide array of topics relevant to aesthetics professionals and anyone aspiring to achieve personal and professional growth.

From Incorporating Eyelid Blepharoplasty to The Star of The TEDx Stage

November 02, 2023 08:00 - 36 minutes - 67.3 MB

Introducing the Business of Aesthetics Podcast, where we delve into aesthetics, patient care, and practice growth strategies. In this insightful episode, we have the privilege of hosting Dr. Emilio Justo, a renowned expert in aesthetics and blepharoplasty surgery. Dr. Justo's journey is nothing short of inspiring, and his wealth of knowledge in the aesthetics industry makes this a must-listen for aesthetic professionals.

The Inspiring Odyssey of a Thriving Plastic Surgeon

October 26, 2023 08:00 - 26 minutes - 49.1 MB

In this episode of the Business of Aesthetics podcast, host Dana Zeitler sits down with Dr. Michael Kelly. He shares his journey in aesthetics and business, offering valuable insights for the venture aesthetics community.

Busted: How to avoid med spa legal pitfalls

October 19, 2023 08:00 - 40 minutes - 74.2 MB

In a dynamic conversation between Sarah Shikhman and Jeffrey Richmond, the podcast revolves around the multifaceted intricacies of managing a medical aesthetics practice. Sarah Shikhman, a legal expert, and Jeffrey Richmond, a business professional, engage in a discussion that delves into critical aspects of this industry. The exchange highlights the nuances of training reimbursement agreements, the significance of informed consent forms, and various regulatory and labor-related challenges t...

Prosperity: Balancing Growth and Quality in Aesthetics

October 12, 2023 08:00 - 42 minutes - 78.5 MB

Welcome to a transformative conversation that unravels the essence of success in the aesthetics industry. In this episode, Michael, a seasoned expert with 25 years of wisdom, and the podcast host engage in a thought-provoking exploration of the delicate balance between practice growth and the steadfast commitment to delivering high-quality services.  

Building a Results-Driven Dermatology and Aesthetic Practice: Insights from Dr. Sergio Gaitan

October 05, 2023 08:00 - 22 minutes - 41.5 MB

Welcome to the Business of Aesthetics podcast series, where we delve into the dynamic world of dermatology and aesthetics. In this episode, we have the pleasure of hosting Dr. Sergio Gaitan, a board-certified dermatologist and the owner of Certified Cosmetic Skin Care in Miami, Florida. Dr. Gaitan is a specialist in Botox, dermal fillers, micro-needling, and lasers, with a passion for helping his patients achieve clear, beautiful skin.

Accessing Radiant Skin: The Mind-Body Connection in Aesthetics with Dr. Keira Barr

September 28, 2023 08:00 - 33 minutes - 61 MB

Unlock the secrets of psycho dermatology and discover the mind-body-skin connection with renowned dermatologist Dr. Keira Barr. This episode of the Business of Aesthetics podcast delves into the holistic approach to skincare and aesthetics, gaining insights into the importance of addressing mental and emotional aspects alongside physical treatments. Dr. Barr discusses how stress, self-esteem, and personal well-being intertwine skin health and patient satisfaction. Gain practical tips for fos...

Five Marketing Steps to Grow Profits in Your Aesthetic Practice

September 21, 2023 08:00 - 1 hour - 147 MB

In this insightful podcast, industry experts delve into the critical aspects of digital marketing strategies for aesthetic practices, focusing on Google reviews and SEO (Search Engine Optimization). The discussion emphasizes the profound impact of Google reviews on a practice's online visibility and reputation. The experts underscore the significance of a comprehensive digital marketing approach by highlighting the key factors that Google considers in ranking businesses, such as reviewing qu...

A Journey from Internal Medicine to Aesthetics

September 14, 2023 08:00 - 24 minutes - 44.6 MB

Are you ready to embark on a captivating journey into aesthetics and regenerative medicine? Join us for an exciting podcast episode featuring Dr. Anne Trussell, a highly respected physician and Say Bella Med Spa owner in Little Rock, Arkansas. With over two decades of experience in internal medicine and aesthetics, Dr. Trussell's insights are a treasure trove for anyone interested in the intersection of healthcare and beauty.

The Art of Effective Decision Making

September 07, 2023 08:00 - 38 minutes - 70.2 MB

In this captivating podcast episode, the show's guest, Michael, embarks on a thought-provoking exploration of decision-making dynamics within aesthetics. The discussion revolved around the delicate equilibrium between swift and informed decision-making. 

Do’s and Don'ts of Aesthetic Business Ownerships

August 31, 2023 08:00 - 36 minutes - 66.7 MB

Discover the secrets to thriving in the aesthetic industry with an insightful episode of the Business of Aesthetics podcast. In this riveting conversation, Dr. Katherine Dee, a seasoned practitioner with nine years of experience, shares her invaluable insights into building a successful aesthetic practice. With candid anecdotes and expert advice, she delves into key strategies for making wise business decisions while maintaining medical integrity.

Converting Consultation Techniques

August 24, 2023 08:00 - 43 minutes - 79.6 MB

In this insightful podcast episode, Dr. Dana Zeitler, a seasoned aesthetics expert, shares invaluable insights on patient communication, practice expansion, and effective social media utilization. With a focus on cultivating patient relationships, Dr. Zeitler underscores the importance of attentive listening and personalized treatments. Her genuine and honest approach has resulted in enduring patient connections that transcend transactional interactions.

The Critical First Five Years of A New Dermatology Practice

August 17, 2023 08:00 - 1 hour - 112 MB

Dive into dermatology practice with the wisdom of seasoned dermatologists Dr. Ronald B. Prussick and Dr. Jennifer Haley. In a revealing conversation, they unveil key insights that pave the way for success in the field.

Google SEO vs Social Media

August 10, 2023 08:00 - 18 minutes - 34.4 MB

Tune in to the latest episode of the Business of Aesthetics podcast for an insightful discussion on the indispensable role of marketing in the world of aesthetic practices. Whether you're running a med spa, dermatology clinic, or plastic surgery practice, attracting new patients is key to success. Join us as we delve into patient acquisition with a seasoned expert with over 17 years of experience, having worked with countless practices.

Key lessons creating amazing patient experience by Skya Jones

August 03, 2023 08:00 - 36 minutes - 66.9 MB

Welcome to an insightful journey into the world of medical spa management, where we have the pleasure of delving into the expertise of Skya Jones. Skya is a distinguished figure in the industry. She has a wealth of knowledge and experience in running successful med spas, making her a sought-after authority for those striving to excel in this competitive field.Throughout the podcast conversation, Sky shares invaluable insights on optimizing various aspects of a med spa business to drive growt...

Lessons from a Startup with Jenn Izzraeli

July 27, 2023 08:00 - 22 minutes - 41.2 MB

Welcome to an enchanting journey into the world of aesthetics, where we bring you the remarkable story of Jenn Izzraeli, a board-certified nurse practitioner with over a decade of experience in the field.

Aesthetics Business Strategies: Low-Risk, High-Reward Model for Physicians

July 20, 2023 08:00 - 44 minutes - 80.8 MB

In this episode, we delve into the captivating world of Get Hair MD, a groundbreaking project spearheaded by Paul Herchman, an esteemed entrepreneur with a remarkable track record. Get Hair MD is set to revolutionize how hair loss is addressed, offering an innovative business model combining cutting-edge technology, strategic collaboration, and exclusive territories for physicians.  

Transforming Medical Practice into Tech Innovation and Entrepreneurship

July 13, 2023 08:00 - 34 minutes - 63.6 MB

Discover the inspiring journey of Dr. Patel, a plastic surgeon who turned entrepreneur and tech innovator. In this engaging podcast episode, Dr. Patel shares his experiences, from the challenges of running a medical practice to developing a groundbreaking software solution.

Mastering Medical Practice: Insights from a Family Medicine Physician

July 06, 2023 08:00 - 38 minutes - 71.3 MB

Welcome to our podcast, where we delve into the fascinating world of medical practice with the esteemed Dr. Marc Richmond. Join us as we embark on a captivating journey through his extraordinary experiences and gain invaluable insights into navigating the roadblocks of medical practice.From his early days in Pennsylvania to establishing his practice on the scenic shores of Newport Beach, California, Dr. Richmond's story is one of passion, perseverance, and dedication to family medicine. With...

Critical Mistakes Practice Owners Must Avoid in 2023

June 29, 2023 08:00 - 41 minutes - 75.1 MB

In this episode, we have a special guest, Naren, a seasoned expert with over 15 years of experience working closely with practice owners. Get ready to dive deep into the four biggest marketing mistakes practice owners make in 2023. Naren takes us on a journey through the ever-changing landscape of digital marketing, shedding light on the importance of search engine optimization (SEO) and understanding how people buy in today's world. He reveals the staggering statistic that up to two-thirds ...

Unlocking Aesthetic Success through Community Engagement

June 22, 2023 08:00 - 41 minutes - 75.9 MB

In this episode, Dr. Umstattd shares her insights on market differentiation, nurturing patient relationships, and employing effective branding strategies for exponential growth in the aesthetic industry. She emphasizes the concept of reciprocity, highlighting the importance of investing time and attention in patients. She gains patient reviews, captures impressive before-and-after photographs, and builds a vibrant word-of-mouth referral network by fostering strong relationships. Dr. Umstattd...

7 Steps to running a successful event

June 15, 2023 08:53 - 30 minutes - 55.9 MB

In this engaging podcast, Jeff will walk you through every step of the event planning process, from crafting the perfect theme to curating an unforgettable experience. You'll learn how to captivate your audience with enticing demonstrations, showcase real-life success stories, and build meaningful connections that keep patients coming back for more.  

Mastering Aesthetic Medicine: Unveiling the Power of Education, Volume, and Social Media

June 09, 2023 03:50 - 35 minutes - 65.1 MB

We are privileged to sit with renowned cosmetic surgeon Dr. Timothy Katzen in this captivating episode. Join us as we explore the incredible impact of education and content creation in aesthetic medicine. Discover how Dr. Timothy Katzen, a true visionary, has utilized the power of social media and video marketing to educate and inspire patients. With over 100 informative videos on YouTube and a substantial Instagram following, he has become a trusted authority, sharing his expertise through ...

What to Pay Attention to With Your Aesthetic Website - 9 tips plus a bonus tip!

June 01, 2023 08:00 - 28 minutes - 52.4 MB

In this thought-provoking podcast, we delve deep into the intricate world of digital marketing, specifically focusing on optimizing your website to enhance your practice's success. Prepare to unlock the secrets of a truly captivating aesthetic website that captivates and converts visitors into loyal patients. Join a panel of industry experts as they reveal a wealth of knowledge backed by years of experience to propel your practice to new heights. Delve into the minds of potential patients as...

10 Biggest Legal Mistakes Aesthetic Practice Owners Make

May 25, 2023 12:37 - 1 hour - 118 MB

Join esteemed attorney and legal expert Sarah Shikhman in this enlightening episode as we explore crucial legal considerations within the aesthetics industry. Gain invaluable insights into potential pitfalls and learn from Sarah's extensive experience advising businesses like yours. Discover the ten most significant legal mistakes that can jeopardize your aesthetic business and learn how to avoid them.