Becoming Nike | The Crazy Idea | 1
Business Movers
English - April 27, 2023 07:01 - 38 minutes - 34.8 MB - ★★★★★ - 1.3K ratingsEntrepreneurship Business History Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Sam Walton: Building a Walmart World | Author Nelson Lichtenstein Explores Walmart’s Retail Revolution | 5
Next Episode: Becoming Nike | The Swoosh | 2
26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.
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