How bearing your vulnerable side more can benefit the growth of your business.

For some people, the idea of showing their true personalities in business can be a frightening and daunting idea.

However, it is more important than ever to be building personality and story into the branding of your business.

This week we answer a listeners question in helping them to be more vulnerable in bringing out their personality in their brand.

I share some simple tips you can employ in any business to help your personality shine through without the fear.