Business Made Easy Podcast
100 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 56 ratingsThe Business Made Easy Podcast is packed full of business ideas, to grow your business from a small business into a large business. From tips on social media marketing, business management and finance to cashflow and growing, The Business Made Easy Podcast has got you covered. Business can be a lonely place at times but not anymore with our weekly episodes of business tips and advice.
Whether you are starting out, wanting to grow this podcast is for you. It's for Online Businesses and Physical Bricks and Mortar Businesses.
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Episodes
The Secret Ingredient To Success In Business
August 22, 2019 20:30 - 48 minutes - 45.9 MBThere are many ingredients required for achieving business success, There is, however, one secret ingredient that is essential in every successful business. While marketing, knowing your numbers, your team, your customers and sales are all important factors in making your business successful, There is one essential secret ingredient that is often overlooked and underestimated when it comes to ensuring success as an entrepreneur and business owner. This one ingredient alone has the power...
Are you providing Customer Service or a Customer Experience in your Business?
August 15, 2019 20:30 - 39 minutes - 28.9 MBAre you just like everybody else in business trying to provide good customer service or are you providing your customers with a unique customer experience? There is a big difference between the two and an even bigger difference on your bottom line profit when you get it right. Today I take you through the difference and give you the tools you can use to provide your customers with a unique customer experience and turn them into raving fans in your business.
Why You Need A Business Plan
August 08, 2019 20:30 - 28 minutes - 27.4 MB“People don’t plan to fail, they fail to plan” This saying couldn’t be closer to the truth when it comes to business and having an up to date and relevant business plan for your business. Yet so many business owners don’t do them and if they have done them they don’t update them regularly. This week we discuss in-depth why you need a business plan in your business. What makes a business plan so important and the benefits of a well-crafted business plan Why you need a business plan ...
Why Automation Can Be Bad For Business
August 01, 2019 20:30 - 32 minutes - 29.9 MBBusiness process automation can be a huge efficiency gain to just about every business. It allows you to scale your marketing, your processes and product delivery. It is not however good for everything. Process automation can not replace or build human relationships and done badly can quickly and easily be damaging to your business. In this episode, we highlight two real case studies where businesses have automated their business processes at the expense of good customer service ...
Begin With The End In Mind
July 25, 2019 20:30 - 33 minutes - 32.4 MBIt is so easy to get caught up in life busy being busy. But are we being effective? Are we actually working towards or heading in the right direction for what is truly important in our lives and in our businesses? We explore the beginning with the end in mind approach to life and business this week. The idea of starting everything with total clarity on what is important to you in all aspects of life and staying focused on it can have a dramatic effect on the level of success you in your...
How To Master Video For Marketing In Business with Holly Gillen
July 18, 2019 20:30 - 47 minutes - 89.3 MBThe use of video for marketing in your business is one of the most valuable strategies you can have when it comes to getting your business and brand out into the market place. But knowing where to start can be a daunting task not to mention overcoming the nerves to put yourself out there in front of the camera. We interview Holly Gillen this week on the podcast and she generously shares some of her key strategies and tips for overcoming the barriers and getting video marketing right in y...
How Can A Business Improve Cashflow
July 11, 2019 20:30 - 40 minutes - 38.3 MBCashflow in your business is everything. If you don’t have the cash you can’t pay your bills and your business won’t survive. Cash flow is also one of the biggest frustration areas that all business owners struggle within their businesses. The good news is that cash flow can be managed and it can be easily fixed and managed with the right tools and approach. In this episode, we take a deep dive look into how a business can improve cash flow and just where to look when problems aris...
Rebroadcast: Are You Running A Business or A Hobby?
July 04, 2019 22:50 - 25 minutes - 19.2 MBIt is very easy, particularly in the online space to loose sight of the fact that you are actually running a business. In this episode I take you through the distinction of a hobby versus a business and what you can do to identify what it is you are actually running, including steps you can implement to set yourself up for business success.
Rebroadcast: The 5 Key Ways to Grow Any Business
June 27, 2019 20:00 - 29 minutes - 22.2 MBToday I talk about a common problem that many customers face - exactly how can they increase their revenue to reach their lifestyle goals. We follow along the journey that my clients Bill and Sharon went through when using the formula developed by Jay Abraham to grow their business. What is covered in this episode: The Upside Down Business Budget How making small changes in key areas of your business can make all the difference How to work out the key metrics to track Why you n...
Rebroadcast: Importance of a Smile in Business
June 20, 2019 20:00 - 18 minutes - 14.5 MBIn today’s episode, we cover a topic that is one I feel very passionate about because I’ve seen it work time and time again - the importance of smiling in your business and life. What is covered in this episode: How smiling can change our physical and mental state The benefits of smiling on your company culture, staff, suppliers and customer engagement Examples of how poor body language can give your customers a bad experience Smiling and its impact on your stress level How do you ...
The 3 Pillars Of Entrepreneurial Freedom
June 13, 2019 20:30 - 25 minutes - 24.7 MBThere are essentially 3 freedoms that are most wanted and sort after by entrepreneurs as they battle the day to day of running a business. They are: Money Freedom Time Freedom Mind Freedom While the proportions in which we seek each of these may vary from time to time. When I speak with entrepreneurs, these 3 freedoms are important goals and drivers in why they are building their businesses and doing what they are doing. You will learn what each of the 3 freedoms are, Why they are...
Why Business Assumptions Are Dangerous
June 06, 2019 20:30 - 31 minutes - 30 MBAs humans, we make all kinds of assumptions, based on our surroundings and our past experiences. These assumptions, however, can often be wrong and ill-informed, and when it comes to business assumptions, very costly and damaging to our business. In this episode of the podcast, we have an in-depth look and discuss why as humans we make assumptions, the dangers of making business assumptions and how to avoid them. The areas of your business that assumptions are easily made and how and why ...
Why You Need To Maintain A Health Check Plan
May 30, 2019 20:00 - 19 minutes - 19.7 MBIf you haven’t got your health you haven’t got anything. Without our health, we really can’t do much, yet we fail to get regular health check-ups to make sure things are working properly. As a business owner, we wear lots of different hats that bring a lot of different stresses, so it is very easy for our health to deteriorate easily and without us even knowing. We have a responsibility as business owners to make sure we are the best version of ourselves so that we can maintain a long ...
Why Slowing Down To Go Faster Is Vital To Your Success
May 23, 2019 20:30 - 24 minutes - 24.4 MBStephen Covey in his book The 7 Habits Of Highly Effective People, in habit 7, introduced the concept of sharpening the saw. What he meant by this metaphor, was that it is vital that we take quality time out and invest in our well being if we are to achieve what it is we set out to achieve with sustainable success. In today's fast, busy passed world it is easy to get on the treadmill of tasks thinking that our business is going to stop if we do, or that our business will break if we take...
Social Media Strategy For Business - with Todd Austin
May 16, 2019 20:30 - 1 hour - 68.9 MBWe interview Todd Austin from Fletch Digital this week and we have an in-depth discussion about Social Media Strategy For Your Business and how you can maximise your results.. For many business owners, Social Media can be a daunting minefield when it comes to doing it effectively and well. Knowing just where to focus your time, energy and money with an endless list of changing trends and advice can make it seem impossibly difficult and not worthwhile. In this interview, Todd breaks dow...
Why You Should Seek Professional Advice Before Starting a Business
May 09, 2019 20:30 - 31 minutes - 30.7 MBBuying or starting a business is one of the biggest investments any entrepreneur will make. It is also one of the riskiest things that any of us will do in our lives. There are so many moving parts to any business and there are also, so many roles and responsibilities that we as business owners are responsible and liable for. The irony of this risk and exposure is that so many business owners fail or neglect to seek professional advice before starting or buying a business. In this epi...
Why Investing In Your Soft Skills Is Critical To Your Success In Business
May 02, 2019 20:30 - 31 minutes - 30.1 MBWe spend a lot of time as business owners investing in the mechanicals of our business. They’re what I call the hard skills such as better marketing, better product delivery, more customers etc. But what about the soft skills in our business? Consistent investment in the soft skills of our business can deliver results over and over and what's more, the better we get at the soft skills the easier the hard skills that we struggle with are to achieve. Your soft skills are the centre pin to p...
The Importance Of Clarity In Business Success
April 25, 2019 20:30 - 27 minutes - 26.6 MBClarity in your business is the centre piece to achieving the success you are seeking. Without clarity you could be focusing on the totally wrong things, that aren’t going to give you the life you are seeking. It’s so incredibly easy to be busy and distracted with the wrong things and without clarity there is nothing to bring you back to focus on what truly is are the most important priorities to be focused on. We often speak of time management, prioritising our time and even trying to f...
Ask Jason: How To Have A Healthy Cashflow In Business
April 18, 2019 20:30 - 1 hour - 75.8 MBIn this episode, we are interviewing one of our members of The Business Made Easy Podcast Community, Phil Lichtenberger. We are answering Phil's questions with regards to having a healthy cashflow in business, what are the things to implement and how to get clear with your expectations when it comes to payment terms.
What Is Six Figures Really?
April 11, 2019 20:30 - 26 minutes - 25.8 MBWe’ve all heard the saying it’s a six figure business. But what is six figures really? When people throw around the term 6 figures or even 7 figures you really need to look at what is being said in context. I meet far too many business owners and entrepreneurs jaded because their business is falling short of the 6 figure benchmark. My question is to you though - who is setting the benchmark your or somebody else? In this episode I give you some practical thinking to help you get your go...
Why You Need A Due Diligence When Buying A Business
April 04, 2019 19:30 - 28 minutes - 27.4 MBBuying an existing operational business can be an exciting time. It can also be one of the most dangerous & risky times. When you buy an existing business you are also buying a lot of potential for expensive mistakes to occur. There are many components and moving parts to an existing business such as: Customers, Suppliers, Finances, Taxes, Landlords, Financiers, Licensing Bodies, Marketing Collateral and Plant & Equipment to name a few. A properly conducted due diligence of the business...
Thinking Outside The Square In Business
March 28, 2019 19:30 - 24 minutes - 24.1 MBAre you thinking outside the square in your business? Too often we fall into a comfort zone of that’s just the way we do it in our business. The danger is that the world and technology is moving at a rapid pace, a pace that is unstoppable and impossible to tame. This means that our customer's expectations and needs are also rapidly changing. If we don’t give ourselves time to think outside the square in our businesses we run the risk of becoming out of date and extinct. If our competito...
10 Top Time Wasters In Your Business & How To Stop Them
March 21, 2019 19:30 - 27 minutes - 24.9 MBTime is a precious resource that we all need more of, particularly in business. If we waste it we can never get it back. If we use it wisely, we can achieve many great results with it. In today’s fast-paced world however, there can be a never-ending list of things all calling for our attention with never enough time to do them all. In this episode I share with you my top 10 time wasters in business and specifically what you can do to stop them. You will learn Why minimising time wast...
How To Overcome Confidence Blocks in Business
March 14, 2019 19:30 - 23 minutes - 23.1 MBConfidence Blocks can be debilitating to your business performance. They can be happening without you even knowing that they are there. So what are they? How do you identify them? And, most importantly how do you overcome them so that you can get back achieving the success in your business you are looking for? In this week's episode we are talking about, How to overcome confidence blocks in your business. Specifically we are discussing What a confidence block is. What signs to look fo...
How To Secure & Grow Your Business Profit
March 07, 2019 19:30 - 24 minutes - 18.3 MBOne of the most dangerous things to do in your business is to have all your eggs in one basket. This week we take an in-depth look at a strategy to secure and grow your business profit using income pillars. Pillars have been around for centuries as a way of sharing and spreading heavy loads in buildings and architecture. But like in architecture Pillars can also play an extremely valuable role in sharing the load in your business by spreading and reducing risk and sharing and leveragin...
How to Manage Risk in Your Business
February 28, 2019 12:55 - 27 minutes - 20.4 MBWe can’t control everything that happens to us in our business. There are things that will happen from an internal perspective and things from a greater outside Macro perspective that are just going to happen no matter what. We can, however, with proper planning and strategy reduce the risk of things happening in our business and lives and minimise the severity of the impact when and if they do. In this episode, we discuss how to manage risk in your business. We discuss a practical appr...
Finding More Time In Your Business
February 21, 2019 19:30 - 22 minutes - 15.6 MBWe all know time is a limited resource, we just cannot get any more of it. As an entrepreneur, we tend to wear a lot of different hats which can be stressful and overwhelming. Getting clarity around where it is that you should be spending your time is very important in order to set the right goals and strategy to run your business Tune in to this episode as we answer one of our Business Made Easy Podcast Subscriber's Questions about how to improve time management to find more time in busin...
How To Free Up More Cash In Your Business
February 15, 2019 00:19 - 35 minutes - 26.3 MBWe discuss how to grow your business profit in this episode by looking at your profit margin and doing a spring clean of your overheads in your business. As your business grows it’s very easy for waste and inefficiency in your overheads to creep in and erode your profit margin. So a regular review of these costs is recommended. Often as a busy business owner and entrepreneur we are focused on sales and making more income and we rarely review the expenses of the business. But one of the q...
How To Grow Your Business Profit With An Overhead Spring Clean
February 08, 2019 01:29 - 35 minutes - 25.8 MBWe discuss how to grow your business profit in this episode by looking at your profit margin and doing a spring clean of your overheads in your business. As your business grows it’s very easy for waste and inefficiency in your overheads to creep in and erode your profit margin. So a regular review of these costs is recommended. Often as a busy business owner and entrepreneur we are focused on sales and making more income and we rarely review the expenses of the business. But one of the q...
The Importance Of Matching Value & Price
January 31, 2019 19:30 - 21 minutes - 16.3 MBIt is common as a business owner to worry about how much to charge for our goods and services. If the price is too high we may not make the sale or even worse the customer might make comment that we are too expensive and make comparisons to our competitors. The truth is though, it is the business owner that has more of a problem with the price of their goods and services more than the customer does. The trick to getting this area of your business right is to make sure the value of your...
How To Get Consistency In Customer Service
January 22, 2019 23:34 - 32 minutes - 24 MBOne of the most challenging tasks as a business owner is to get consistency in customer service and delivery within their business. As your business grows and you employ more and more people to help you grow it is very easy for your customer service levels to drop or become inconsistent depending on who is doing what on a particular day. In this episode you'll learn: Your customers are educated and spoilt for choice now and it is critical as a business owner that you have a grasp of deli...
Rebroadcast: 15 Steps to Avoid Business Burnout In Your Business
January 17, 2019 19:30 - 48 minutes - 35 MBBusiness Burnout is real, it creeps up on you, it can strike without warning and when it does it can be detrimental to your business and more importantly to your health. We have a good look at business burnout this week to identify what causes it, the effects it can have on your business and your health. Learn 15 practical action steps you can do to avoid business burnout in your business. In this episode we cover What causes Business Burnout Signs you are suffering from Business B...
Best Accounting Software For Small Business
January 10, 2019 19:30 - 34 minutes - 25.2 MBWhen it comes to choosing the best accounting software for small business there is a multitude of options from basic cashbook solutions to enterprise level solutions with all the bells and whistles. So how do you choose the right solution for your business? In this episode of the Podcast, we explore how to find the best accounting software for your needs and we look at the various features of today's accounting software that can add streamlined efficiency to your business reporting and a...
New Years Resolution for Your Business
January 03, 2019 19:30 - 33 minutes - 24.8 MBIt is common this time of year to set New Years Resolutions. But what about new year business resolutions? Your business is the machine that fuels your lifestyle and life goals. With the start of the fresh new year in your business now is an excellent time to set some new year resolutions to improve your business and give your self every chance of further business success in 2019. In this episode, I share with you 10 practical resolutions you can look to make in your business and help ...
Success Isn't A Straight Line
December 22, 2018 19:24 - 43 minutes - 31.3 MBMany people think of success as a straight line that goes from point A to Point B. But unfortunately, this is not the case and couldn’t be further from the truth. The path to success looks more like a line that starts off straight and turns into a squiggly line like the diagram below. You can, however, take action and put steps in place to straighten that line out as best as possible and give your self every chance to succeed at your chosen path. In this episode, I give you 10 actionab...
Pick Up The Phone
December 20, 2018 19:30 - 20 minutes - 15.6 MBThere is no question that email and messaging is one of the fastest and most efficient ways to communicate in your business. While it may be a fast and efficient way to communicate, is it actually the most effective way to communicate with your customers. It is far to easy to bash out an email response to a customer and move onto the next task of the day. But have we really built and developed a deeper engaged relationship with that customer or are we just reacting to a situation with th...
Start Your New Year Planning On The Right Foot
December 13, 2018 19:30 - 29 minutes - 22 MBIn this episode, I give you the tools and a framework to start your year new off on the right foot. It is common for people to not worry about their New Year planning until after the New Year has started. The problem with this approach is that January is nearly over before you gain any traction and start moving towards your goals. I provide you with a system and framework that I use to turn this approach on its head and start your planning process now for the new year you have momentum w...
Above or Below The Line – Where Are You?
December 06, 2018 19:30 - 21 minutes - 16.3 MBIs your thinking above or below the line? We all have things that happen to us on a daily basis. Somethings are a result from our own decisions and actions others are totally outside our control and we can’t change them. What we can change though are our choices and the way we respond to the things that happen and it is the sum of these choices that determine our end destination in business and in life. This week we discuss a mindset tool that will help you to change the way you think ...
Getting More Done by Outsourcing Processes
November 29, 2018 19:30 - 30 minutes - 22.4 MBLack of time to get things done is one of the most common frustrations and complaints from business owners. There just never seems to be enough hours in the day and the things to do list just keeps growing. In this episode of the podcast, I discuss how you can solve this perpetual problem in your business and we take a good look at practical solutions such as outsourcing business processes to help you focus on the important things that need doing in your business. I will share with you ...
Is Your Director of First Impressions Hurting Your Business
November 22, 2018 19:30 - 27 minutes - 20.2 MBThe director of first impressions is arguably the most important role in any business. It takes 7 seconds to make a positive first impression with any potential new customer. It is the director of first impressions role to shine your business in the best possible light with any potential new customer, so they must use this 7-second timeslot effectively in order to create a great first impression and a positive relationship momentum with your business. If they get it wrong and don’t form ...
Better Systems for Communicating with Your Customers
November 15, 2018 19:30 - 34 minutes - 25.4 MBCommunicating with your customers is one of the most important things you can do to grow your business. When you communicate better with your customers you leave them feeling in safe hands every step of the journey with you. You trust and rapport with them and if you do an excellent job you turn them into raving fans of your business and brand. In episode 65, we discuss the importance of effective communication with your customers and systems you can implement in your business to achie...
What A Business Needs To Grow
November 08, 2018 19:30 - 29 minutes - 22.2 MBGrowing your business can be a confusing and daunting task. Knowing where to put your time, energy and resources so they maximise your results is costly and expensive if you get it wrong. On top of this, there are only so many hours in a day and you can’t afford to be wasting them. In this episode 64, I give you a simple 3 step process to help you get clarity around exactly what your business needs to grow and increase your bottom line. At the end of this episode, you will have a clear a...
Who Is Looking After You?
November 01, 2018 19:30 - 36 minutes - 26.9 MBLearn how looking after yourself in business is one of the greatest investments you can make for the performance of your business and your ultimate success.
The Importance Of Building Customer Relationships
October 25, 2018 19:30 - 29 minutes - 22 MBWe discuss the importance of building customer relationships in this episode. Specifically the importance of building value-based relationships, that are not transactional but deep and long-lasting. Value-based relationships are built with honesty, trust, and integrity, they aren’t for a quick sale or quick win. Value-based customer relationships can’t be fake or non-genuine. They take time and patience to grow. But when they do they deliver a rewarding and profitable business that w...
7 Strategies To Improve Productivity In Business
October 18, 2018 19:30 - 43 minutes - 33.5 MBLearn 7-time saving strategies to improve your productivity in business. Time is a precious resource we all only have the same 24 hours in a day, and we can’t get any more of it. Even more severe we can’t get it back when it’s lost or wasted. ' Success in business comes from doing the right things at the right time. It's imperative that you don't waste the time you have with un-necessary distractions. You can't get the lost time back. Social Media and shiny new objects that cause dist...
Finishing The Year Strong
October 11, 2018 19:30 - 25 minutes - 19.2 MBIt’s not too late to finish the year strong and make it your best year ever. There are always obstacles and reasons and excuses why it’s hard to achieve your goals and with the end of the year and holidays seasons around the corner there are going to be even more reasons why achieving your goals may seem impossible. You can still achieve your important goals for the year despite the distraction and seeming lack of time. We take you through a 5 step program to reprioritise, refocus, take...
Which Social Media Platform Should I Be Using ?
October 04, 2018 20:30 - 41 minutes - 30 MBKnowing which social media platform to use in your business marketing can be a daunting task, every day there seems to be a new tactic and strategy and not enough hours in the day. You start down the road on one platform only to be drawn to another due to new information that’s come to hand. Then you change back and forth. It’s like social media pinball. What is worse is when you try to be on all at the same time without any clear strategy. Adopting this approach has a high chance of n...
15 Steps to Avoid Business Burnout in Your Business
September 27, 2018 20:30 - 48 minutes - 35 MBBusiness Burnout is real, it creeps up on you, it can strike without warning and when it does it can be detrimental to your business and more importantly to your health. We have a good look at business burnout this week to identify what causes it, the effects it can have on your business and your health. Learn 15 practical action steps you can do to avoid business burnout in your business. In this episode we cover What causes Business Burnout Signs you are suffering from Business B...
Why Building A Business is Like Building A House
September 20, 2018 20:30 - 30 minutes - 22.4 MBStarting and building a business can be a daunting thought at the best of times. The emotion and excitement often get the better of people and they just jump right in and start implementing and building without considering the consequences or direction of what they are trying to actually build. You wouldn’t build a house without a clear solid plan and proper preparation beforehand and nor should you build a business without one also. When you build a house there are clearly defined sta...
What's Wrong with My Business?
September 13, 2018 20:30 - 27 minutes - 64.5 MBBusiness owners usually have a good idea that things aren’t right somewhere in their businesses, but often not know where to start look to see what’s wrong with their business. We look at a case study this week of William and Laura who weren’t getting results but didn’t know where to start looking to fix things. We have a look at William and Laura's situation and I take you through the exact steps we used to identify the problems they were having and the action steps they implemented to ...