MINISODE 19 - Is Your Marketing as Good as Your Product?

Business Leader Breakthroughs

English - March 16, 2021 00:22 - 8 minutes - 16 MB - ★★★★★ - 1 rating
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Previous Episode: Ep 68 - Rocket Lab's Head of People and Culture, Estelle Curd, on Being an Authentic Leader

Next Episode: EP 69 - How To Manage Your Priorities to Create More Value and Less Busy-ness

Welcome to Business Leader Breakthroughs Minisode Series. Every second Tuesday, we will post a shorter version of a popular previous episode so you get all the best bits in half the time. This weeks episode is about why marketing is so important, and that it should be just as good as the product you are selling.

Being good at product isn’t enough, you need to be great at marketing too for your business to be successful. In this podcast episode, Mike and Ryan discuss the power of having clear principles. They share the principles we have at the Breakthrough Co around our marketing, and give examples on how having these principles and coming back to them every meeting have positively impacted the company.

The Marketing Principles discussed in the podcast are the following:

Be as good at marketing as we are at productNo one-shot wondersPlan every campaignBuilding our tribeWhat is the problem or resultBuilding momentum through focusGet it done then get it betterAuthenticity

Where else you can find us

Website: https://thebreakthrough.co

LinkedIn: http://www.linkedin.com/company/the-breakthrough-company

Facebook: https://www.facebook.com/thebreakthroughco/

Podcast: https://thebreakthrough.co/podcast/

Blogs: https://thebreakthrough.co/blog/

YouTube: https://www.youtube.com/thebreakthroughco