Business Growth

Trusting Your Gut In Business

The Illusion of Being Stuck

An Empty Can Makes the Most Noise

Explore the gap between capturing attention and genuine business acumen, focusing on the often-missed distinction between visibility and viability. Learn to distinguish between mere noise and true depth in the digital age, seeking leaders who deliver real value beyond getting noticed.

When to Grow and When to Hold

The delicate balance between accelerating growth and consolidating gains in entrepreneurship. Learn why speed is crucial for gaining rapid feedback, allowing informed decisions on when to scale up or refine strategies.

Slow is Smooth Smooth is Fast

Using AI for Business Growth

Discover how artificial intelligence (AI) revolutionizes business growth by driving efficiency and fostering innovation. Learn practical strategies to integrate AI across customer service, market analysis, operational tasks, and personalized experiences.

Creative Pricing to Unlock a Competitive Advantage

Unlock competitive advantage through creative pricing strategies that align with customer success and drive profitability. Learn how skipping free trials, embracing recurring revenue, and pricing based on customer outcomes can transform your business, creating strong, lasting relationships and stabilizing cash flow.

The Double-Edged Sword of Automation

Cross-Cultural Communication in Business

The Reward of Getting Lost in the Work

How Consumer Insights Drive Innovation

Discover how consumer insights fuel innovation by shaping products that truly meet market needs. Learn from a real-world example where simplifying a tech app in response to freelance needs led to significant success, emphasizing the importance of engaging directly with consumers and being ready to pivot.

The Economics of Happiness in Business

Strategic Partnerships

Planning Your Replacement from the Start

Leveraging Failure for Growth

Cultivating Creativity In A Data-Driven World

Explore how to nurture creativity in a data-driven world, balancing analytics with intuitive decision-making. Learn from a tech team's story where stepping beyond data to innovate led to a breakthrough, highlighting the need for risk-taking and cross-departmental collaboration to spark true innovation.

Asynchronous Work Is The Future of Work

Cross-Pollination of Ideas

Master the mindset for innovation by expanding your vision beyond your industry. This episode illustrates how curiosity and openness to ideas from diverse fields can lead to breakthroughs.

Focusing on Less to Achieve More

Discover the transformative power of essentialism in business: focusing on what truly matters to achieve more with less. This episode shares the story of a startup founder who learned to streamline efforts for greater impact, showing how simplifying can lead to significant gains.

How To Get Business Credit with Gerri Detweiler - Episode 137

As a business owner, you know that access to capital is essential to keeping your business afloat and growing. But what are the best ways to get business credit? And what are the biggest mistakes that owners make when it comes to their credit scores? In this episode, Spencer sits down with Gerri Detweiler, Gerri is an internationally recognized expert on personal and business credit and business finances and has been featured in major media outlets, courses, and podcasts. She talks about b...

Growing Through Virtual Experts with Mackenzie Lepretre - Episode 136

When it comes to taking your business to the next level, outsourcing is key. But with so many different moving parts, it can be difficult to know where to start. That is why FreeUp is here to help! In this episode, Spencer welcomes Mackenzie Lepretre, the Director of Operations for the FreeUp Marketplace, a top-rated marketplace for businesses to find and connect with the best remote professionals. Together, they talk about the three big areas that all business owners should keep in mind w...

Family Wealth Manual - Episode 135

If I’m going to ask you now: What is your family tradition? What sets your family apart from others? For today’s episode, Spencer excitedly shares all about the Family Wealth Manual. Inspired by Clint Fiore, Spencer shares why having a personal family manual can help families not only in growing their wealth but also in making better choices to grow their legacy and in avoiding decisions that could have negative consequences. Without a plan, you may make decisions that have negative conseq...

Are You Ready For An Acquisition? - Episode 134

Acquisitions are a great way for businesses to grow. They can help you expand your reach, increase your market share, and add new products and services to your portfolio. But acquisitions can also be complex and time-consuming, so it's important to be prepared before embarking on the process. For today’s episode, Spencer talks about the huge role of acquisition in a business. He describes how going through the acquisition process can pose a lot of advantages in a business. The next quest...

The 4 C's of Leverage In Your Business - Episode 133

As a business owner, you're always looking for ways to grow your business. Leverage is one of the most powerful tools you have at your disposal. Spencer describes what the 4 C’s of leverage in a business are: Collaboration, Capital, Code, and Content. He shares how each of these plays a huge role in making a business grow and how you can start using them to leverage your business. Episode Highlights Why Spencer loves learning from other people Who Alex Hormozi is What the 4C’s of le...

Using Constraints to Grow - Episode 132

When faced with a problem, many people try to find the quickest and easiest solution. However, this may not always be the best option. For today’s episode, Spencer proves how constraints can actually be used to help you grow. Constraints force us to focus and get the job done quicker and produce better more quality results. Episode Highlights What solution does Spencer come up with when faced with a time constraint problem What happens when you try and solve a problem differently Wh...

Breathe Life Into Your Business - Episode 131

Age is just a number — Does it apply even when running a business? Spencer proves his point about feeling young, vibrant, and youthful by sharing his recent experiences through his conversations with his mother and friend. He shares what most people want to feel in the product and project that they are involved in, as well as the changes when it comes to adding energy to a business and making it grow. If you're in a business, you feel like it's stagnating, remember to breathe some life i...

Do You Load The Tip Jar? - Episode 130

How can a business grow and gather more customers in the long run? Other than marketing and advertising their business, one of the key ways to spread the word around is with five star reviews. And that surrounds Spencer’s talk for today. He describes the lessons he’s teaching his employees every year: Through tips. Spencer also talks about how framing the review process works and how the persuasion framework can ensure your business continues to grow. Episode Highlights Love-hate with i...

Creating Additional Revenue Streams - Episode 129

For a business to be more profitable, creating additional revenue streams should be on top of any business owner’s list. Creating multiple income streams should maximize your business’ potential. Looking back at his vacation in South Mexico, Spencer shares the incredible business lesson he learned from his trip while meeting his taxi driver. He breaks down the different alternatives available to help in marketing a business. Spencer also talks about the other ways to add revenue in an ex...

Hiring An Operator - Episode 128

To drive your team to fulfill your company’s vision, having an operator for your business is a must. If you’re a business owner, one of the key things you should look for is someone you can trust to help with your operation. Spencer talks about not only about finding an operator, but also his own non-negotiables when looking for one. He also discusses why having an operator is essential and how you can see your business take off beyond what you could ever imagine, if there’s someone behind...

Unlocking Entry Level Employees Potential with Shelby Scarbrough - Episode 127

When you’re hiring employees, do you think of their future in the company? Are you picturing them as the future supervisor or manager? This is the case for Shelby Scarbrough. Spencer interviews Shelby Scarbrough to talk about how she started working as an all-around skilled worker for their family-owned Burger King franchise to own several stores. She talks about hiring people, not just to fill the job, but to train them as they work their way up as a manager. Shelby also reiterated the impo...

Growing Your B2B Sales with Patrick Baynes - Episode 126

Increasing your B2B sales is tough and challenging: From generating leads, talking to your potential customers, and pushing the sales, not all strategies that work for others might work for you. So how exactly can you grow your B2B sales? To share his experiences handling different B2B companies, Spencer welcomes Patrick Baynes. Patrick was a cofounder of PeopleLinx, the first B2B social marketing platform based on the LinkedIn API, which raised $8 million in venture capital. He is now t...

Creating Value by Simplifying the Path with Dave Zumpano - Episode 125

Who is the person in your life who can make complex things look effortless and simple? What do you think are the processes and systems that they follow? These are just two of the many questions that Dave Zumpano answered with Spencer. Dave is an entrepreneurial attorney who does not only help people with their businesses but also educates others in creating systems and processes that can make complex things simpler. Dave shares the difference between systems and processes. He also talks ab...

Stop Growing Your Business in Your Head - Episode 124

How do you decide whether to pursue your business idea or not? Spencer shares an important lesson for entrepreneurs and those who are planning to start their own business: You need to stop growing businesses in your head. He reiterates the importance of taking the first step of action, reassessing, and moving forward before making the final decision. After all, if the idea is not pushing you to take an action right away, it’s probably not good enough. Episode Highlights What Spencer enjoy...

Understanding Your Employees with Lynn Thomas - Episode 123

After experiencing working from home, a lot of employees refuse to return to work, especially after the scare of COVID-19. As an employer who prefers working on location, what are the ways you can encourage your team to enjoy working back in an office? In this episode, Spencer and Lynn Thomas talk about how you can build stronger connections with your employees and strategies that you can apply in your business. Episode Highlights How COVID-19 has given companies a great opportunity to bu...

The Land of Opportunity with Jeff Badu - Episode 122

We’ve all heard the phrase: “America, the land of opportunity” and this episode is all about it! Spencer had a conversation with Jeff Badu, who is from Ghana, Africa. He tells us how he grew up, and what it was like. Even though he is still young, he has made his mark as a real estate professional, owning multiple real estate properties, and is impacting his community! Stay tuned to hear his fascinating story! Episode Highlights Who he is You should invest your money early The way Gha...

Overcoming Communication Fears with Janice Dean - Episode 121

This podcast is for business owners that are out there, that did good but they missed great. This episode is a little different than most, we’re getting into the psychology of communication, specifically about overcoming communication fears. We talk with Janice Dean about some techniques and things that you can practice in your business. Episode Highlights First seconds on stage What’s fear and why people get it We all must communicate People want to hear what you have to say The ...

From Virtual Assistant to COO with Ana Santiago - Episode 120

Having good operators in your business is a MUST. If you’re looking to acquire a business and you don’t have an operator, listen to this episode as we spoke with Ana Santiago, the COO of Outsource School. Her story is very special as she started as a general VA and today she is the COO of a well-established company! Episode Highlights Being the COO of Outsource School When she started - 2:44 How she became COO What Outsource School does Wanting to be part of something bigger Hir...

Running a Business WITHOUT Salespeople with Dan Rogers - Episode 119

Spencer shares the simple way of doing business, but it is more complex than that. Listen to this interview with Dan Rogers, who has a really unique story. Learn how to do business the simple way! Episode Highlights Not being trained as a sales person Changing the mechanics of the business Building a family relationship Creating value and exposure What’s not sales You have to be a viable business The best position of strength Principles that you can adopt into your business ...

Hiring A-List Players with Ugis Balmaks - Episode 118

Hiring new employees, and team members… It's work! There’s a lot of filtering in the process, there’s a lot of uncertainty. Spencer interviewed Ugis Balmaks, who has a company called Recruiter Mill. In this episode, you’ll learn a seven-step process for hiring people. Episode Highlights Who is Ugis Balmarks A formula that Ugis uses Why a person should be looking for this conversation Being selective in who you bring on Finding the ideal candidate Start filtering Using Google F...

Signal vs Noise with Justin Breen - the Ultimate Connector - Episode 117

Spencer talks with Justin Breen, who has a unique ability, and unique skill sets that you definitely need to listen to. Justin is a connector and has the ability to find the unseen material, the unseen relationships, connect things together, and make things happen faster than anyone else. Episode Highlights Your Kolbe numbers 100% simplify An entrepreneur that happens to be a journalist Having a team that helps him execute Helping people understand their unique ability Being a h...

Build a Solid Exit Strategy for your Business with Ashley Micciche - Episode 116

Spencer talks with Ashley Micciche, the CEO of True North Retirement Advisors. They discuss business, finance, and some of the essentials that will help you out in your business. Ashley is an outstanding, brilliant business thinker and business mind. Episode Highlights How Ashley explains what her company does All types of clients Every business is unique Metrics that determine business value The two main drivers of value Not having document processes or procedures Making your...

Taking Action with Your Ideas - Episode 115

Spencer shares a story on how his daughter taught him a lesson in business, she is only nine years old and this lesson is something that really opened his eyes.   Episode Highlights In business, it is good to get a no The difference between a prospect and a customer A service that could be valuable for others Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If you like what you hear we’d love for you to ...

Are You Solving the Right Problem? - Episode 114

Are you solving the right problem in your business? This episode comes from a Twitter thread from Shreyas Doshi. He has great leadership skills that could help you! Episode Highlights Starting to understand the problem Trying to solve the wrong problem Understand the fundamentals of your business Links and Resources https://twitter.com/shreyas/status/1376033582305615873  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twi...

Hiring and Outsourcing with Nathan Hirsch - Episode 113

This is a special episode of Business Growth because Spencer talks with Nathan Hirsch who has been on the podcast before, but today Spencer is totally impressed with Nathan as he is “Mr. Systems and Mr. Processes” he is the SOP king! You’ll learn how to hire great people, the processes for doing it, the thinking for doing it, and the way that he is making this revolutionary for you as a business owner. He talks about Outsource School, his latest company. Episode Highlights What Nathan did...

Understanding Your Customer LTV - Episode 112

What’s the lifetime value of your customers? Spencer explains it from a Twitter thread from Elizabeth Yin. Episode Highlights What is the lifetime value Retaining customers Lifetime value is your best lever The lifetime value of your customer Understand your metrics Links and Resources https://twitter.com/dunkhippo33/status/1354569834881662977  Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher Say hi on Twitter @spencershaw If yo...

2020 Year In Review - Episode 111

It arrived: the 2020 year in review! Spencer dives into some of the most important things that happened during the year for him. Episode Highlights A different year Having Zoom conversations Seeing people grow during these challenging times Time is the most important thing that we have Spend your time well Focus on things that will help you grow as a person Focus on relationships Subscribe and Share Find us on Apple Podcasts Follow us on Spotify Listen on Stitcher ...

Become the Buyer of Your Business - Episode 110

Spencer is taking some favorite Twitter threads and some of his favorite blog posts and relaying them to you! This one comes from Andrew Wilkinson: four types of people that buy internet pieces. Think like the buyer and become the buyer of your business. Episode Highlights Become the buyer of your business Think like the buyer, not the seller Types of business buyers The flippers at the business A business that will probably die Think about yourself as the buyer of the business ...

SMB Accounting Basics - Episode 109

We are tackling the different SMB questions to grow your business. These are all about accounting basics and this all started from a tweet that Spencer read recently in the Brent Beshore Twitter account. Episode Highlights Do you need to understand accounting to invest? Three things that will help you out with accounting in your business You need to arm yourself with a basic knowledge Having a good bookkeeper Know your numbers Bonus tip about accounting Links and Resources ...

Why Your Business Needs Recurring Revenue - Episode 108

Several of the next episodes are shorter podcasts where we will be talking about some of the most important fundamental pieces within business. This podcast is for a specific audience, the world of small and medium business owners, so if you’re a business owner, you should ask yourself why your business needs recurring revenue. Episode Highlights Why your business needs recurring revenue An example from Costco Why recurring revenue is so important Empowering the customer What you ...

How to Spot and Avoid Financial Fraud in Your Business - Episode 107

Stephen King of www.GrowthForce.com explains how you can avoid having an employee commit financial fraud against your business. You'll learn the things to be aware of, where it originates, and then how to prevent it.   Episode Highlights How to reduce risk Who to trust Reducing the risk of fraud Rationalizing behavior Level of risk Understanding your risk GrowthForce goal Helping business owners to grow A webinar about how fraud happens   Links and Resources www.grow...