Business Growth Execution
131 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 7 ratingsDriving growth in SMEs is hard - and getting harder. Mal McCallion, veteran of startups including Zoopla and Primelocation, has spent decades studying SME growth. Join him for the Business Growth Execution podcast, where you'll find strategies that you can use TODAY to improve the growth of your SME.
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Episodes
Growth Execution Podcast 0215 - Julie Barber, Spark Consulting
September 26, 2020 14:40 - 21 minutes - 27.5 MBJulie Barber is a bestselling author, entrepreneur and speaker, focused on how to fund your early-stage business. She joined Mal to talk about making ideas into businesses in furlough, getting funding before you've sold a thing and entrepreneurs' biggest mistakes in the deal room.
Growth Execution Podcast 0214 - Simon Whale, Kerfuffle
September 17, 2020 04:00 - 18 minutes - 36.1 MBSimon Whale is the Founder and 'Chief Kerfuffler' of startup Kerfuffle.com. He and Mal discussed finding your passion in your mid-20's, being unblackmailable and flicking fish at multi-million-pound investors.
Growth Execution Podcast 0213 - Dr Darren Stevens, Constructed Development Theory
September 05, 2020 13:06 - 20 minutes - 25.2 MBToday on the Growth Execution Podcast is Dr Darren Stevens, Adult Developmental Psychologist and Creator of the Constructed Development Theory. He joins Mal to talk about your choice of thinking pattern can make or break your SME, what're the most important cognitive drivers to business success and whether school exams are useful or not.
Growth Execution Podcast 0212 - Ronan Walsh, Digital Trawler
August 20, 2020 19:00 - 23 minutes - 30.9 MBRonan Walsh, Founder of Digital Trawler, joins Mal today on the podcast. Ronan shares his unique, executable insights on all-things digital growth and how to use this time to level-up your business for the permanence of this new way of working.
Growth Execution Podcast 0211 - Sally Lawson, Concentric
August 13, 2020 13:59 - 27 minutes - 26.6 MBSally Lawson is a serial entrepreneur with 4 current businesses and a string of SME letting agent clients willing to tell the world how she's changed their lives. She spoke with Mal about the impact of COVID-19 on her businesses and those of her clients, the two types of entrepreneur and cucumbers. Lots and lots of cucumbers.
Growth Execution Podcast 0210 - Ashley Mckella, AgentHub
August 03, 2020 08:18 - 20 minutes - 19.4 MBAshley Mckella left property management to set up AgentHub with one goal in mind - to make it easier for his B2B clients to go about their business. In this week's episode, Ashley and Mal talk about Ashley what it takes to get an endorsement from Salesforce, 17 hour days and why thinking about socks can help you in those big client meetings.
Growth Execution Podcast 0209 Sailesh Raithatha
July 15, 2020 17:31 - 23 minutes - 22.8 MBSailesh Raithatha is a productivity guru, running AsInBoat.com. I caught up with him to chat about how he and his clients have navigated the different world of coronavirus whilst still keeping up maximum output. We covered dressing for lockdown, habit-stacking and why nourishing your mind and body is the key. Oh, and having a cat.
Growth Execution Podcast 0208 - Shayne Warden, CICS Ltd
June 16, 2020 22:20 - 22 minutes - 19.2 MBShayne Warden runs the first UK cleaning company to receive the prestigious Global Biorisk Advisory Council (GBAC) accreditation for the highest level coronavirus clean. In this episode of the Growth Execution Podcast, Shayne and I cover how SME owners can protect their teams, clients and businesses as lockdowns are eased; crime scene cleaning and the best advice she's ever received, as she built out multimillion pound businesses over the years.
Business Growth Execution Podcast 0207 - Sarah Turner, Bloom People
May 27, 2020 12:28 - 19 minutes - 27 MBSarah Turner is an executive and maternity coach. She's seen a distinct change in the needs and behaviour of her clients since lockdown began. In this episode of the Growth Execution Podcast, Sarah and I cover the psychological side of building a business in the lockdown, how the inner critic inside us all is our greatest challenge in here and how we can get out of our own way to create vital space to think constructively about our situations.
Business Growth Execution Podcast 0206 - Sim Sekhon, Legal4Landlords
May 18, 2020 12:28 - 29 minutes - 41.2 MBSim Sekhon had to furlough over 50% of his staff as the coronavirus pandemic hit. Now, 8 weeks later, we chat about the sudden opening of the UK property market, reading each other's brains and why, whatever you do, you either win or you learn.
Business Growth Execution Podcast 0205 - Phil Clerkin, Libertas WM
May 08, 2020 13:38 - 19 minutes - 23.8 MBPhil Clerkin runs Libertas Wealth Management, a financial advice service based in Warrington, UK. As most SMEs, he's been hit by the coronavirus pandemic and also has many clients that are SME owners too. We talked heroes, happiness and how to get Government grants in this special Season Two, where ingenious entrepreneurs open up about their businesses beating the virus.
Business Growth Execution Podcast 0204 - Alex Evans, Estate Apps
May 01, 2020 07:00 - 24 minutes - 32 MBAlex Evans is CEO and Founder of Estate Apps, a proptech business in the UK. He was in South America when the UK's lockdown began and is still there - managing his team more remotely than most. We talked how he's doing it, what the impact of coronavirus has been on his business and whether noisy motorcycle out there are genuinely on essential journeys ...
Business Growth Execution Podcast 0203 - Sandra Jones, Dataloft
April 22, 2020 19:19 - 30 minutes - 29.9 MBSandra Jones is Director of Dataloft, the UK's leading automated source of residential data for residential property businesses. I spoke with her this week to discover just how bad coronovirus had hit (bad), how the last week had been (good) and what inspired her. Very much an episode for those wondering what to do next - there is plenty of positive advice and actionable tips to get your business refocused and re-energised.
Business Growth Execution Podcast 0202 - Stephen Willard, EMBLAZE.today
April 14, 2020 08:16 - 27 minutes - 22.6 MBThis week I caught up with Stephen Willard, founder and CEO of EMBLAZE.today. His long-planned Product launch was due on 24th March 2020, the day after lockdown in the UK. We spoke about managing Millennials, a furloughed Hollywood actor and business (and coronavirus) insights from Dr Seuss. But first, I started by asking him about the original plan for the launch and what had to change, in the light of coronavirus.
Business Growth Execution Podcast 0201 - Adam Day, eXp
April 07, 2020 07:15 - 27 minutes - 25.8 MBI'm in conversation with Adam Day, a entrepreneur who founded one of the first online estate agencies called Hatched, which he later sold to Connells, one of the largest residential property companies in the country. He's now launching eXp Realty, a network of self-employed agents, in the UK and elsewhere. As with many others, the current crisis has hit business hard so, before he tells us about which book helped him to overcame his crippling fear to launch 'Hatched' - and why he's solvin...
Episode 016 - Sales Success
October 22, 2019 04:00 - 24 minutes - 38.7 MBPlanning for over-achievement can be the thing that makes a good business great. Mal goes through the opportunity areas that can help your business to go those steps further and really succeed. You won't want to miss them in this, the last of Season One's episodes!
Episode 015 - Sales Activity
October 15, 2019 04:00 - 24 minutes - 37.6 MBThis is the penultimate episode in Season One of the Business Growth Execution Podcast. It's where you finally have to get your hands dirty ... Mal talks in detail about the three areas that your Sales Activity has to cover - and why there can be no hiding place at this point. The work needs to be done ...!
Episode 014 - Sales Goals
October 08, 2019 04:00 - 23 minutes - 19.6 MBIt's easy to be busy - but in order to get where you need to go, you've got to set goals for everyone to see. In this episode of The Business Growtion Execution Podcast, Mal provides actionable tips on what to look for when setting targets and how to make sure that they're on everyone's minds, all the time.
Episode 013 - Sales Collaboration
October 01, 2019 04:00 - 24 minutes - 20.3 MBThere will be numerous, non-competing businesses that area already speaking with your target audience. In this episode of the Business Growth Execution Podcast, Mal gives actionable guides to identifying and engaging with them, driving swifter business growth and helping to build partnerships that endure.
Episode 012 - Sales Process
September 25, 2019 07:37 - 25 minutes - 21.1 MBThese two words usually strike fear into the hearts of entrepreneurs - not only have I got to think about 'Sales', I have to think about a 'Process' as well?! But this is where the gold lies. You need to discover your Sales Process and Mal's here to walk you through the steps to get there.
Episode 011 - Marketing Advertising
September 10, 2019 04:00 - 27 minutes - 22.8 MBMarketing Advertising costs - but it's worth it. If you know what works 1x then making it 10x with 10x your profit. Mal walks you through the steps to ensure that you can take advantage of the new world, where accurate segmentation and targeting are easier than they ever have been.
Episode 010 - Marketing Distribution
September 03, 2019 04:00 - 27 minutes - 23 MBMarketing Distribution is how you use the channels that are available to you, generally for free, which can maximise your impact. Social media, events, PR, these are distributors that you should be maxing out - but they're not as scary, nor as time-consuming, as they sound. Mal tells you why.
Episode 009 - Marketing Content
August 27, 2019 04:00 - 23 minutes - 29.4 MBEveryone is always checking you out online. Having Content that speaks authentically about why you're solving this problem is crucial to your future customers' trust in you. In the episode, Mal discusses the key ways to communicate your message and how to ensure that your Content drives growth in your business.
Episode 008 - Marketing Intel
August 20, 2019 04:00 - 25 minutes - 32.3 MBEveryone knows these days that data and information drive growth in SMEs - but it's often really hard to get started on how to use it best. In this episode, Mal looks in detail at the different ways that businesses can harness data really simply to enhance growth and get ahead.
Episode 007 - Marketing Brand
August 13, 2019 04:00 - 24 minutes - 32.1 MBMarketing Brand is a critical Element of your business - humans rely on shorthand to give clues to what they're buying and consistency is king. In this episode, Mal looks at the different characteristics that make up a Brand and discusses what you need to do to make yours worth a customer's while.
Episode 006 - Product USP
August 06, 2019 04:00 - 25 minutes - 66 MBJust what is your USP? Can it be found in Pricing, Service, Design or Concept? In this episode, you'll hear the tactics and executable skills that you need to identify and then promote your USP to max effect.
Episode 005 - Product Pricing
July 30, 2019 04:00 - 24 minutes - 21.3 MBIs your price too high or too low? How can you tell if the number that people see attracts them or repels them? In this episode, you'll hear the tactics and executable skills that you need to price your product or service correctly.
Episode 004 - Product Service
July 23, 2019 04:30 - 23 minutes - 20.8 MBWho are your clients? Are they top-, broad mid- or volume-end of the market? Any SME needs to reflect its audience's tastes in the level of Service that they provide. If your business isn't growing fast then there's a high likelihood that your Product isn't connecting with those you seek to serve. Mal runs through actionable tactics to discover and fix challenges that you may have in this critical area.
Episode 003 - Product Design
July 18, 2019 05:00 - 26 minutes - 56.5 MBWe've all seen the products that are beautiful and work so well but fail. It's because they haven't secured 'Product-Market Fit' before going large. If your SME business is struggling with growth - or is a startup looking to gain traction - you need to check again that what you're doing is wanted. Listen as Mal walks you through the steps to ensure that you're not failing those that you set out to serve - your clients.
Episode 002 - Product Concept
July 17, 2019 07:56 - 26 minutes - 22.9 MBif you want your business to grow, you have to know "Why am I solving this problem?" Mal talks about what's important about "Why?" and addresses how Product Concept forms the spine of everything that you do in your business. You - and your customers - need to know "why?", before anything else.
Episode 001 - The 15 Elements of SME Growth
July 15, 2019 15:29 - 29 minutes - 26 MBMal looks at the 15 Elements that SME entrepreneurs and senior leaders need to master to unlock growth. An essential guide to each growth Element and how they interlock with the others, before the deep-dive into them in coming episodes. If your SME needs to grow faster, you need to listen to this.