"Don't Ask, 'What would I do in their shoes?'—Ask, 'What would they do in their shoes?'"—Anthropology, Predictions, and Experiments with Melissa Clark-Reynolds ONZM | Business Games S2 Week 5 Interview

How could Melissa know the pandemic was coming before most? How to read weak signals. How does anthropology help in forecasting? How did Melissa predict the pandemic-related collapse of seaports in the US? What should your board understand about strategy? How is prediction like experimentation? We cover all this and more in this episode.
Last interview, we discussed Corporate experimentation with Dawie Olivier.
Next interview, we cover SME and solopreneur sector experimentation with Ashlee Berghoff MBA.
ContentsIntroduction [00:00]
On Predicting the Pandemic: Habitats, Mammals, Climate Change, Patterns, and Weak Signals [02:47]
On Linking Forecasting and Experimentation, Chess as an Analogy for Strategy, Anthropology, Culture as the Basis for Business Moves, Creative Writing and Analytics [17:24]
On Where to Play, How to Win [27:30]
On Business Model Innovation versus Tech Innovation [28:40]
On Strategy Versus Strategic Planning [39:01]
On Experiments at the Board Table [46:24]
The Homework: Read Widely, Capture and Review Signals [56:52]
Own Work of Melissa as It Relates to Experiments, Signals, and Subscription Services [1:10:53]
On Covid, Ports, and Behaviour [1:13:35]
Links to Melissa’s Workhttps://twitter.com/HoneyBeeGeek (@HoneyBeeGeek) https://twitter.com/HoneyBeeGeek (https://twitter.com/HoneyBeeGeek)
Some Other Links Mentionedhttps://www.zuora.com/ (Subscription Management and Recurring Revenue Solutions | Zuora)
https://stratechery.com/ (Stratechery)
https://hbr.org/2012/09/your-strategy-needs-a-strategy (Your Strategy Needs a Strategy | HBR)
https://www.bcg.com/publications/collections/your-strategy-needs-strategy/intro (Your Strategy Needs a Strategy | BCG)
https://www.amazon.com/Your-Strategy-Needs-Execute-Approach/dp/1531836216 (Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach | Amazon)
https://platformchronicles.substack.com/ (Platform Chronicles | Substack)
https://hbr.org/2020/01/when-data-creates-competitive-advantage (When Data Creates Competitive Advantage | HBR)
https://getpocket.com/ (Pocket)
https://collagin.co.uk/ (Collagin)
https://www.iod.org.nz/ (The New Zealand Institute of Directors)
https://www.iod.org.nz/governance-courses/company-directors-course-2/ (IoD Company Directors' Course)
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How could Melissa know the pandemic was coming before most? How to read weak signals. How does anthropology help in forecasting? How did Melissa predict the pandemic-related collapse of seaports in the US? What should your board understand about strategy? How is prediction like experimentation? We cover all this and more in this episode.

Last interview, we discussed Corporate experimentation with Dawie Olivier.

Next interview, we cover SME and solopreneur sector experimentation with Ashlee Berghoff MBA.

ContentsIntroduction [00:00]On Predicting the Pandemic: Habitats, Mammals, Climate Change, Patterns, and Weak Signals [02:47]On Linking Forecasting and Experimentation, Chess as an Analogy for Strategy, Anthropology, Culture as the Basis for Business Moves, Creative Writing and Analytics [17:24]On Where to Play, How to Win [27:30]On Business Model Innovation versus Tech Innovation [28:40]On Strategy Versus Strategic Planning [39:01]On Experiments at the Board Table [46:24]The Homework: Read Widely, Capture and Review Signals [56:52]Own Work of Melissa as It Relates to Experiments, Signals, and Subscription Services [1:10:53]On Covid, Ports, and Behaviour [1:13:35]Links to Melissa’s Work@HoneyBeeGeek https://twitter.com/HoneyBeeGeekSome Other Links MentionedSubscription Management and Recurring Revenue Solutions | ZuoraStratecheryYour Strategy Needs a Strategy | HBRYour Strategy Needs a Strategy | BCGYour Strategy Needs a Strategy: How to Choose and Execute the Right Approach | AmazonPlatform Chronicles | SubstackWhen Data Creates Competitive Advantage | HBRPocketCollaginThe New Zealand Institute of DirectorsIoD Company Directors' CourseSubscribe to Premium

Full transcripts of everything if you want to have notes or prefer reading + deep dives into selected topics.

Subscribe by clicking here: Business Games Premium