The game of sales can be very lucrative, but when you are the business, it also becomes a trap. Pick any field where you have to do the thing in order to get paid and you’ll find a stressed out, overworked business owner, not an asset that will give you freedom.

In today’s episode, I’m joined by my good friend, Russ Sorrells, a man who played the sales game at the highest level, quickly saw the trap it could create, and then put systems in place that allowed him to exit.

In this episode, the Pinnacle Implementer and the founder of Own Your Category, shares how to build a business that runs on a solid operating system and not your own effort.

You’ll also learn;

-The emotional but pivotal question we have to set all our goals on 

-How to stop playing whack-a-mole in your business and start building a real asset

-What Russ learned from making it through multiple recessions


Guest Bio

Russ is a Pinnacle Implementer, founder of Own Your Category and several other businesses. He has built companies from scratch, helped build companies through revenue generation, and invested in a failing business and turned it around. Now Russ helps business leaders implement a business operating system. Most businesses wing it and settle for mediocrity. Russ helps entrepreneurs operationalize all aspects of the business, starting with people.

For more information, head to https://www.ownyourcategory.com/, email [email protected] or shoot him a text on 803-804-6970.


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