Business Built Freedom
226 episodes - English - Latest episode: 7 months ago - ★★★★ - 4 ratingsWelcome to Business Built Freedom, the podcast made for business owners who want more out of life and ultimately, build a vehicle of wealth and freedom. We are technologists, owners, forward thinkers, and life hackers, most importantly, we are human and down to earth Aussies. Brisbane based entrepreneurs are interviewed regularly from all walks of life, in all positions of business from greenfield start-ups to long-standing owners looking for exit strategies to retire.
If you want to increase your wealth, better your health and get a residual income, sit back with a beer and relax, unless you're on the way to work….
See how the new kids are doing it, get the time you deserve with the family, gain perspective, direction and stop the business owning you, instead OWN it!
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Episodes
090|Want to Know How Late Invoice Payment Impacts Small Businesses?
July 23, 2019 23:30 - 8 minutes - 9.43 MBHow Late Invoice Payment Impacts Small Businesses How does late payment of invoices impact small businesses? Now we've all been there. You've been a business for a while and someone starts paying invoices late. Everything's all good to start off with, and then they start paying things late. What's worse is if you'd have to go out and buy product to allow for it to be sold. Whatever you're doing, maybe you're modifying something and then onselling and you've had to fork all that money out...
089 | Smarten Up Your Home
July 18, 2019 23:30 - 9 minutes - 11.2 MBSmarten Up Your Home Bricks and bloody mortar, mate. Do you have a smart home? We use the term standard home versus smart phone because dumb home sounds odd. Nevertheless, if you've got a standard home and you're a business owner you are missing out on a whole bunch of efficiencies. Read more about home improvement at dorksdelivered.com.au I’ve Got an Old House I will be the first to say that my home is about 40, 45 years old. It's an old home and when I moved in the smartest thing a...
088 | Want to Achieve Your Goals, Try the Mirror Mindset
July 16, 2019 23:30 - 5 minutes - 4.83 MBWant to Acheive Your Goals? Try the Mirror Mindset! It's the six inches between your ears that's the most important. You've got to make sure you're keeping it healthy. We're going to be talking about your mirror mindset today. Mirror mindset is where you look at something, and you feel that something is as it is, but it's not. I lost a bunch of weight. Here's a photo of me when I was overweight, and here's a photo of me without a shirt on. That's right. I lost my beach ball. It was this b...
086 | How to Market Your Business
July 15, 2019 23:09 - 6 minutes - 7.88 MBHow to Market Your Business Let's talk about how to market your business. Everyone knows the different mediums that are out there and the big buzz word is social media at the moment. The truth is it is a fantastic medium to market your business but is it the right medium for you? Now I don't know the business you're in and if I did, that would be creepy because I haven't met you and if I have met you and you're watching my podcast, thank you very much. Share it with your friends. Neverthel...
087 | How to Concentrate in an Open Plan Office
July 11, 2019 23:30 - 4 minutes - 4.97 MBConcentrating In An Open Plan Office Who here has ever tried to concentrate while on the phone in a restaurant? It sucks, but a lot of the open office design plans are kind of heading in the same direction. You're right next to your fellow coworkers and they're there on the phone and you're trying to concentrate. Your thoughts are going a million miles an hour and you're trying to work out how you can get this project and task finished, but all you can hear is them talking to their partner...
085 | Product Scarcity 101
July 04, 2019 23:30 - 4 minutes - 4.12 MBProduct Scarcity 101 Hello and welcome to Dorks Delivered. You've heard that too many times. I felt cringy even saying it but I've got this fantastic thing. There's this new sale at Bugs a Billion and what we're going to be talking about is how fantastic this runout clearance sale is. They're closing down. This is legit the last time forever you're ever going to be able to get deals at this price. We're talking 50%, 60%, and 70% off. We're closing our doors. The sale is over! Bugs a Billio...
084 | Website Platform Migration: Guide and Strategy
July 02, 2019 23:30 - 4 minutes - 5.14 MBWebsite Platform Migration: Guide and Strategy Today I'm going to talk about website migration, and it's not the type of website migration where you're going from one host to another. Generally speaking, that's pretty straightforward and only requires potentially relicensing of software that you're using. What we're going be talking about is migrating platforms. So you might be on Joomla and you migrate into WordPress; you're on WordPress, you're migrating to Joomla. Or, you're just migrat...
083 | The Effects of a Poor Hire
June 27, 2019 23:30 - 7 minutes - 5.79 MBThe Effects of a Poor Hire So, we all make mistakes. What we're going to be talking about today is maybe something a bit more important than just dialling the wrong number, and that is hiring the wrong person. If you've experienced the effects of a poor hire, you know what I'm talking about. It's a terrible feeling. You grab them on, you already go through all the interviewing process, you've gone through Seek, you've got 200 resumes that you've looked through. You're resume-d out. You cou...
082 | Scott Aurisch NRG Boost Fitness Interview
June 25, 2019 23:30 - 26 minutes - 24.1 MBThis is a special episode courtesy of the Dorks Delivered Youtube channel where Josh interviews Scott Aurisch about his life in business and what motivates him. Josh Lewis and Scott from NRG Boost Fitness talk about taking the plunge in business in the fitness industry. Watch this interview: https://www.youtube.com/watch?v=wX1YaTk2bl0&t=22s Josh: I've got Scott here from NRG Boost Fitness and today we're going to be talking about taking the plunge in business. My understanding is you...
081 | Office 365 Does Not Backup Your Data
June 20, 2019 23:30 - 4 minutes - 3.87 MBOffice 365 Does Not Backup Your Data So you might have Office 365 and that's awesome, but Office 365 don't have any backups. Thats right, think about that for a moment. They have infrastructure backup and uptime guarantees so that you know that the systems are reliable, but if you go and delete something you won't necessarily have any backup in those infrastructures. Learn more about backups: https://dorksdelivered.com.au/blog/369-the-truth-about-microsoft-office-365-and-your-data Take...
080 | Security Through Obscurity Is No Security At All
June 18, 2019 23:30 - 4 minutes - 3.81 MBSecurity Through Obscurity is Not Security at All I started thinking this a little while ago about how far the world has come and going back into the days of my first job, yep, many, many moons ago at Jaycar. I was thinking abouthow many people paid and their PIN number was on the back of their credit card or on the back of their key card. I thought, oh my goodness, that's not even an obscurity, that's not security at all. You might as well use a chisel to lock your door. It doesn't make a...
079 | How to Stay Awake and Productive With Less Sleep
June 13, 2019 23:30 - 4 minutes - 4.44 MBHow did you feel when you woke up this morning? What we're going to talk about is sleep, why that's important, why you're more productive with more sleep and not too much sleep and not too little sleep that it's not enough sleep. Learn more productivity hacks: https://dorksdelivered.com.au/blog/285-how-to-stay-awake-and-productive-with-less-sleep Watch this episode on YouTube: https://youtu.be/HWATT9vMh1w The Goldilocks Amount of Sleep So you woke up this morning, and...
078 | Tips on Employee Engagement
June 11, 2019 23:30 - 10 minutes - 8.26 MBTips on Employee Engagement That was terrible, remind me never to do that again. So we're goingbe talking today about employee engagement. Now you might be thinking, engagement, yeah, okay, cool, yeah I'm pretty engaged and that might be the case and engagement is important. Engagement in the traditional sense is when you find a partner and you find someone and you get along so well you decide I'm gonna spend the rest of my life with you, and then from that you decided to become engaged. E...
077 | The Qualities of a Great Leader
June 06, 2019 23:30 - 8 minutes - 6.67 MBThe Qualities of a Great Leader What are the qualities of a great leader, you ask? Well, this is my opinion. There's lots of things people go on about. Who's a leader? Are you a leader? We all need to be a leader, everyone needs to be a leader, and that's probably good. Everyone should be able to be there and collaborate with their peers, their staff members, and everyone. You shouldn't just be a leader in one area, you should be a leader across all areas. You should be a leader in your li...
076 | How to Make a Good Password
June 04, 2019 23:30 - 5 minutes - 4.98 MBHow to Make a Good Password Use password managers to create a strong password: https://dorksdelivered.com.au/blog/254-how-to-make-a-good-password Watch this episode on YouTube: https://youtu.be/ZArTp7MY2z8 I've just told everyone your password. Yup. They are the most common passwords that people have. Yep. Had to think about that for a moment. If you have any of those passwords, any of the ones that are flicking on the right side of your screen, you're in trouble mister. Yo...
075 | The Best Way to Spend 50 Dollars to Improve Productivity
May 30, 2019 23:30 - 8 minutes - 6.66 MBThe Best Way to Spend 50 Dollars to Improve Productivity So you've got yourself 50 dollary-dos, and you're trying to work out what you can do with it to improve your productivity. So, there is so many things that you can do, and we're going to discuss some of those. Shelve the 50 bucks, shuck it back in your wallet just for a moment, and then we'll get to whatever you think you should be spending that money on to start with. So, productivity, so important. Productivity comes down to three ...
074 | How to Appeal to Your Target Market
May 28, 2019 23:30 - 8 minutes - 6.3 MBHow to Appeal to Your Target Market Marketing, marketing, marketing, marketing, marketing. That's what we're going to be talking about today. How to market yourself. We all have to be amazing marketeers and salespeople. Yuck. No one wants to be a salesperson, it's slimy and gross. But if you're passionate about your product, you have to be able to market it and you have to be able to sell it. If you're passionate about it and enjoy talking about it, you are now the salesperson. If you're a...
073 | How to Have Great Mental Health and Succeed In Business
May 23, 2019 23:30 - 5 minutes - 4.9 MBHow to Have Great Mental Health and Succeed in Business Today we're going to talk about mental health. In business, a lot of the time you jump into business to be the go-getter thing, person that really made a difference, and you did this thing that was cool with this product, and you're great at the technical stuff, but you're shit at marketing. Or you're great at marketing, but you don't really have a product. A lot of the time there isn't a good balance between what it is that you do wi...
072 | How to Spot a Phony Employee and Save Some Coin
May 21, 2019 23:30 - 6 minutes - 4.87 MBHow to Spot a Phony Employee and Save Some Coin Oh, stock counts out, your competitors are doing better than you, something seems amiss. Maybe it's something as simple as you're having a bad day, or it could be something as terrible as one of your employees are smuggling away paths or clients. We're going to talk about that today and what you can do about it, what measures you can put in place, how you can sort of work out what it is that's going on. We've been pretty lucky in our business...
070 | How to Be Faithful With Your Customers
May 16, 2019 23:30 - 4 minutes - 4.41 MBHow to Be Faithful With Your Customers So I'm here with Ange. Hello. And she is he looking at the Old Faithful. Have you ever seen this before No. Have you ever been with any old geezers before? Yes. Yeah. You have? Well I'm an old geezer myself, given I'm 35. And do they reliably go off? Yes, sometimes. That's good. That's good. How reliably? Learn more about these ideas that go hand in hand at dorksdelivered.com.au Watch this episode on YouTube If we're lucky. If you're lucky? And ...
069 | Get Developing Your Idea Before Someone Steals It
May 14, 2019 23:30 - 7 minutes - 5.78 MBGet Developing Your Idea Before Someone Else Steals It So, you've got this cool, wicked-awesome idea or service that you want to see come into fruition and actually help change people's lives. For the sake of the conversation, regardless if it's a product or a service, let's just call it a product or an idea, just for now. So, you've got this cool idea, you know it's going to be amazing and you've written everything down. You've got your SWOT analysis done. You've gone, "This is going to g...
068 | Time for a Business Brainstorm
May 12, 2019 23:30 - 9 minutes - 7.75 MBTime For a Business Brainstorm You've decided to start a business, well, let's sit down together and have a business brainstorm. You might have an idea or you might have something that you want to do to change the world. It could be a service or a way to do something differently. Whatever it is, you need to make sure you sit down and note it down, right? How it's going to be a different product to what's already out there. How are you going to make money out of it and how you're going to b...
067 | Are You a Maker Or a Taker Part Two
May 09, 2019 23:30 - 5 minutes - 4.63 MBDo you think Elon Musk is a maker or a taker? Do you think Bill Gates is a maker or a taker? And do you think Steve Jobs was a maker or a taker? This is my opinion based on my research. Don't judge me. Read more: https://dorksdelivered.com.au/blog/275-are-you-a-maker-or-a-taker-2 Watch this episode on YouTube: https://youtu.be/VOBA8ie1Hhk Bill Gates In my opinion, Bill Gates is a maker and a taker but also a massive manipulator. He's done a great job in what he does a...
066 | Doing It yourself Could Be Killing Your Business
May 07, 2019 23:30 - 6 minutes - 5.29 MBDoing It Yourself Could Be Killing Your Business I come from a family of teachers and engineers. The only people that aren't teachers or engineers are business owners, so it goes without saying that we love learning. All of us love learning and problem-solving, and we're going to be talking today about why doing something yourself is not always the best idea. As I said, with teachers, engineers, and business owners, you've generally walked a path where you've learned lots of stuff and you'...
065 | Embrace Your Competition
May 05, 2019 23:30 - 4 minutes - 3.52 MBEmbrace Your Competition $3 a kilo, $3 a kilo, $3 a kilo, $3 a kilo!Oi, they're selling bananas over there for $3 a kilo. What are we going to do? Oh, we'll do it for $2 a kilo.$2 a kilo, $2 a kilo, $2 a kilo.Oh no. Now they've mimicked us and they're doing it for $2 a kilo. What are we going to do? The answer isn't drive your prices down. You need to embrace your competition. Make sure that you're one with your competition. Become one with your competition. Yes. I can see the light. Lea...
071 | Travelling With Your Business
May 05, 2019 18:05 - 6 minutes - 5.09 MBTravelling With Your Business So you're at that spot in your business, you've decided to go travelling. Your business is all set up, you've listened to everything I've said, you've got fantastic documentation processes, you've got great accountability practices and all of your staff are ready to see you leave, bon voyage. So, you've now decided what do you pack? What if something goes wrong? How do you do this? Your mind is stressing out. You might have started the business six months ago,...
064 | Are You a Maker Or a Taker Part One
May 02, 2019 23:30 - 4 minutes - 3.54 MBToday, we're going to talk about social pressures, conformity, and the “last biscuit” controversy. So, what that is, at dinners and all around the place, is this last piece of cheese or this last piece of pizza, and everyone's eating it the same way, and all of a sudden it goes whoop, and they don't have the last piece of whatever it is. Read more about makers and takers: https://dorksdelivered.com.au/blog/271-are-you-a-maker-or-a-taker Watch this episode on YouTube: https://youtu.be/fW...
063 | How to Manage Your Time
April 30, 2019 23:30 - 9 minutes - 7.22 MBHow to Manage Your Time We're going to be talking about repetition, time management and making sure you're making the most of your time and not doing things twice or two times. I promise I won't do that again. Sorry, not sorry. Read more about productivity and efficiency at dorksdelivered.com.au Document Things Down! So, how do you make sure that you're not going to do the same task twice? You not going tobe wasting time doing the same mundane task and the way I would suggest to do t...
062 | Tough Employee Conversations
April 28, 2019 23:30 - 5 minutes - 4.54 MBTough Employee Conversations Congratulations! You've reached that time in your business where you have to have a tough employee conversation. Yuck. No one likes this, and if you've got a great team behind you (I'm lucky enough to have a team of unicorns) you don't have to have the discussions too often, but it still happens. When it does happen you need to be able to have that conversation. Delivering negative feedback isn't easy, but it's a necessary part of being a manager and a team lea...
061|Migrate a Website
April 25, 2019 23:30 - 6 minutes - 5.96 MBYou're on the move again and you've decided to migrate your website. That's great news! Today, we're going to be talking about the things you need to put in place before you go about making that move. Learn more about business websites at dorksdelivered.com.au Change TTL Numbers Number one, you're going to have change what's called the TTL numbers. That's called the Time To Live, and the way that it works is when your website is live and someone goes to it, your website in a way tells ...
060 | How to Stay Motivated and Focused
April 23, 2019 23:30 - 5 minutes - 4.49 MBIf there's something that business owners continuously tell me along with friends and family is that I'm one of the bubbliest characters that they know. I always seem to be happy and excited and have a go-getter attitude. That's what we are going to be talking about today. How do you stay motivated in business? You can be in business for a few days, a few weeks, a few months, a few years, or even a few decades and eventually you feel like there is a bit of fizzle. This doesn't just happen in...
059|A Guide to Business Insurance in Australia
April 21, 2019 23:30 - 6 minutes - 5.12 MBBusiness Insurance 101 Oh no. We're going to talk about that nasty thing no one likes to pay, but everyone has to have: Insurance. You have to have it for your cars, your house and also your business. So what sort of business insurance are important? What should you have and what shouldn't you have? What is over the top and what is not? Now, it obviously all depends on the type of business that you're running. We deal with a lot of industries, and for us, we have a lot of different types o...
058|How to Start a Business
April 18, 2019 23:30 - 9 minutes - 7.7 MBSo, you want to start a business? There are a few keys things that you have to do which apply to all businesses in Australia. Get An ABN Obviously, there are all sorts of different structures that you can go for, but at its most basic elements, you need to be registered with the government to be able to start your own business. Make sure you get yourself an ABN number. Learn More You can jump online onto the taxation website and get an ABN number in about 40 minutes once you know wha...
057|Tips for Onboarding Staff
April 16, 2019 23:30 - 9 minutes - 7.7 MBOnboarding staff. Some people cringe, and some people love it. No one should really love staff turnover and onboarding staff. It's normally a hellish process. The reason you have the three-month trial probation is that you need to train them up in that three months, and then if you don't, you're kind of stuck with them, and it's a terrible feeling. What we're going to be talking about today is making your onboarding processes is more refined so that it isn't a task that you won't hate doing....
056 | Growing Your Business Using Modern Technology
April 14, 2019 23:30 - 7 minutes - 6.29 MBYour business is either lagging or leading when it comes to technology. You can't be sitting around in the same gear that you're on because you will be pushed back into the past. You don't want that. You can't be scared of technology. The invention of the wheel, that was technology, the light bulb, that was technology and these are things that we all just take for granted nowadays. But if you don't stay on top of the technology, other cool things come out and they will take its place. So tod...
055 | Why Your Business Should Invest in VOIP Phones
April 11, 2019 23:30 - 7 minutes - 5.59 MBWhy Your Business Should Invest in VOIP Today we're going to be talking about phone networks, and what way to go for your business. You have these things with phone networks traditionally, that would come into the building, called a trunk, and that would delegate how many numbers that you could have for your business. Now, traditionally, if you want to expand the number of lines, you'd need to call out Telstra, and you'd need to have them come out, and physically enable additional copper l...
054 | Self Care Tips to Overcome Burnout
April 09, 2019 23:30 - 10 minutes - 8.2 MBBurnout is a very serious matter for a lot of business owners. People get into business to get out of a nine to five, but a lot of the time, what happens is they find that instead of working a nine to five, they're working a 5:00 AM to 9:00 PM, a five to nine. They don't get to see their family as much. They don't get to spend as much time at the things they were doing before, but as long as you're passionate about what you're doing, you continue to tell yourself that this isn't work, this i...
053 | How to Make a Successful Office and Workspace
April 07, 2019 23:30 - 5 minutes - 4.25 MBOhm. Bring peace and harmony into your workplace. Today we're going to talk about what's important in the workplace. This could be anything from that coffee machine to anything else that you think people hold value to. I find, for us, there's a lot of things that really just pump up people's spirits. We have a pool table and ping-pong table so that when people are keen on Friday knock-offs, they're able to kick their weekend off with a bit of a laugh. Read more about Successful Office and ...
052 | Your Business Sucks and What You Can Do About It
April 04, 2019 22:30 - 4 minutes - 3.95 MBYour business sucks, and what you can do about it. Honestly, most business owners are their own worst enemy, and they suck the life out of their business and stop it progressing. They can be terrible at taking responsibility, and they push anything that's accountable on to other people. It's a classic trait with a lot of the businesses that are starting up now that are run by millennials. They want to have all the things, but they don't want to spend the time to get all the things. Looking...
051 | Money Saving Tips For Small Business
April 02, 2019 22:30 - 6 minutes - 4.91 MBToday we're going to be talking about money and what can we do to hopefully keep a bit of it in your pocket. We're going to go through some money saving tips for small business that can be applied across the board. Some of them are things more about investing in your capital and utilising that for long term advantage, and some of these are straight up bangers that are just going to save you some money right away. Throw Out Old Technology Let's start old, we're going to through and discus...
050 | Monitoring Your Business Representation Online
March 31, 2019 22:30 - 5 minutes - 4.17 MBToday we're talking about your online business representation. Your online representation is so important because this is what new customers will look at before deciding to use your products or services. First impressions really do count in business, so let's take a look at how you can monitor your online representation. Reviews So there're lots of different places that people can leave reviews. I would suggest you go out there and find any industry-specific review sites and then add the...
049 | NBN or 5G for Small Business
March 28, 2019 22:30 - 8 minutes - 6.73 MB2G, 3G, 4G, 5G. Today we're going to be talking about wireless Internet connections, NBN, and why you might want to go wireless. 5G is a technology that's coming to Australia. I suggest looking it up and having a bit more of a gander. 5G is putting through these big bold promises of 400 megabits per second and upwards to 1.4 gigabits. That is 1,400 megabits per second. Now that's four times faster than what the standard NBN connection is promising in Australia. Take Speed Numbers With a Gr...
048 | Healthy Relationships Between Kids and Technology
March 26, 2019 22:30 - 8 minutes - 6.8 MBTechnology is all around us, and this generation is exposed to it more than ever before. Today I'm going to be going through hits and tips for your kids, or the kids you look after, to make sure that the relationship you have with technology is healthy. History of Technology To start off with though, let's look at a bit of history. Books were the devil. They were not considered a healthy thing to be reading. You were considered pompous if you read books. I don't think it's ever been coo...
047 | How to Pick the Right Internet Connection
March 24, 2019 22:30 - 8 minutes - 6.7 MBToday we're going to talk today about different Internet connections that are available to us, with a focus on what you can do to utilise them by making sure that they're within your budget and that they make sure they are the best option for your business. There are loads of different technologies out there, and it can get very confusing for a business owner that isn't tech savvy. You shouldn't have to be tech savvy to know what to get. People always talk about getting the NBN, but no one r...
046 | Cloud Myths Debunked
March 21, 2019 22:30 - 11 minutes - 8.97 MBI said, hey, you, get off of my cloud. Hey, you, get off of my cloud. Yeah, yeah. So it goes without saying, we're gonna be talking a little bit about cloud today, and specifically, we're gonna debunk some cloud myths. So many people, "I came in, we've got clouds we're onto it. Yeah, pretty sweet man, got cloud, got cloud." Just this thing people have, they don't know ... it's like catching a cold. "I think I'm sick, maybe I'm sick. I'm not sure, maybe I've got over it, I don't even know."...
045 | Dual Internet Connections and the Cloud
March 19, 2019 22:30 - 5 minutes - 7.2 MBIf you've got everything in the cloud and you don't really understand what the cloud is, you could be up for some strife. So, what we're going to talk about today is making sure that you have access to all of your stuff in the cloud, even if you don't really understand it. Account Applications One of the main things that people put in the cloud is their account applications. One of the other things that they pop into the cloud is their core business applications, the things they use day ...
044 | Cyber Security Can We Really Be Safe
March 17, 2019 22:30 - 5 minutes - 7.81 MBToday, we're going to talk about cyber security and can we ever be safe? The short answer is no. So that's all we need to know. Let's cruise into the next episode. That's done. Simple. But we can try damn hard. We can try our best to try and be safe. We can be diligent and continue the game of cat and mouse to make sure that we're on top of it. If we lived in a safe world where everyone worked together and no one was trying to do the naughties and break into things and there was a bit more e...
043 | Business Can Make Marketing Work
March 14, 2019 22:30 - 15 minutes - 16.4 MBTake your marketing to new heights. Today, we're going to go through practical and proven ways to take your marketing to new heights using techniques and strategies that are up to date. Sometimes, you have a customer that's a bit skeptical, and the way that we like to overcome this is to make sure you have the answer to the question that they might have. If they're skeptical on the price of the product or the service that you're going to be providing, give them reasons to not be. This could ...
042 | Business Website Metrics 101
March 12, 2019 22:30 - 8 minutes - 9.91 MBYou've decided that you want to do something about your website. Maybe you're getting lots of traffic and now that's been on the decline, or you've decided that you want to start getting lots of traffic but you don't know where to go. Get a Benchmark The first step that you need to do is get a benchmark measure in place so you know where you are so you can work out where you're going. Every step you do in business, you need to be analytical and have the data to back up your decisions. Th...
041 | Backlinks and What They Are All About
March 10, 2019 22:30 - 4 minutes - 6.31 MBIf you use your website as a source of income, you want to make sure that you are driving traffic to your business organically and not just through word of mouth. You definitely need to make sure you've got a world ranking website. There's been a whole bunch of different episodes I've done which discuss how to get a website ranking a bit better and making sure that you've got a good website, but we're going to be talking about how to use backlinks today specifically. What is a Backlink? ...