BBOTM-10: Chris Ducker – “Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business”

Business Book of the Month

English - September 13, 2019 17:45 - 51 minutes - 70.5 MB
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Previous Episode: BBOTM-09: Marcus Sheridan – “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer”

Today on the the Business Book of the Month podcast and today we’re discussing Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business with the author himself, Chris Ducker. Here’s what we covered in the conversation: What are the differences to being Youpreneur compared...

The post BBOTM-10: Chris Ducker – “Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business” appeared first on Business Book of the Month.

Here’s what we covered in the conversation:

What are the differences to being Youpreneur compared with an entrepreneur?

You have a Build, Market, Monetize framework that you advocate your readers to go through. Towards the beginning of the book, you ask the reader to go through a Next Step assessment. I’ve stolen some questions from there – and I’d like to ask you why they’re important.
Questions below…

You start off by asking the reader to picture the business they’re building in 5 years time, and whether or not they’ll be happy at the end of it. Doesn’t everyone want to be happy after being in business for 5 years?

Can you name 3 things you do differently from any other business owner in your niche?

Could you confidently introduce yourself to a stranger as a Youpreneur instead of just an entrepreneur?

Do your website and social media profiles appear at the top of the list when someone Googles your name?

Do you publish at least one new piece of online content per week (blog, video, podcast, etc.)?

Do you have at least 500 subscribers on your email list right now?

— what email software do you currently use?

Do you get at least one new subscriber every day?

Can you name 5 top influencers in your niche off the top of your head?

Are you on a first-name basis with at least one influencer in your niche?

Can potential customers find your content in at least 3 different places online?

Can you name 5 people who’d consider you an influencer in your niche?

Has an existing client recommended you to a new client in the last 30 days?

Have you served at least 50 paying clients in your business?

Did your business make enough money last year to support you/your family?