Working ON Your Business Part 2

Bulletproof Dental Practice Podcast Episode 37

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Key Takeaways:

Listen to part 1 before proceeding! Operations manuals are created so you can focus on your highest and best use Silo 1 – Clinical systems Create manuals for the various positions within the clinical team; dental assistant, hygienist, doctor, etc. The manual should contain all processes and procedures – documented. Include pictures, diagrams Running through a comprehensive checklist frees up the brain to focus on tasks at hand. Silo 2 – Business Operations Create manuals for the various positions: front desk Include processes for everything these team members do within the course of their day Silo 3 – Marketing For mature practices, this silo is one of the most important silos in growing the business Practice owners should know enough about marketing process to be able to have intelligent conversations with outsource vendors You can have the most well-oiled systems-dependent practice in the world but if the growth is entirely predicated on word of mouth, be prepared for slow, linear growth Topics within marketing you should be aware of: Online reputation management Website experience Video production Content creation Paid ads on YouTube, Facebook, Instagram, etc. Press releases Social media Magazine & print If marketing isn’t your passion or best focus, try to outsource to someone within your team Jeff Bezos said, “The balance of power is shifting toward consumers and away from companies. The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.” Silo 4 – Metrics & KPI’s This silo is important primarily so you know how well all your efforts are working Lag measure – measures ultimate goal of what you’re trying to accomplish, but is always in the past Lead measure – is predictive, and influenceable Look at 5 growth metrics: True growth of your patient base # of patient visits Dollar amount per patient visit Collections Overhead (variable costs like supplies, equipment, marketing, etc.) Review your google analytics

Tweetables:

“Everything is marketing.” Fred Joyal