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Psychology of Buying Series, Part 2: COSTCO
Bulletproof Dental Practice
English - July 29, 2022 14:00 - 22 minutes - 18.7 MB - ★★★★★ - 241 ratingsEntrepreneurship Business Marketing bulletproof dentistry bulletproofdental bulletproofdentalpractice bulletproofdentist dentist Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: ENROLL: Psychology of Buying Series, Part 1: IKEA
Next Episode: ENROLL: Psychology of Buying Series, Part 3: Apple
Bulletproof Dental Practice Podcast Episode 255
Host: Dr. Peter Boulden
Key Takeaways:
Introduction
1. Membership (CostCo Card)
2. Membership Plans
3. Membership Psychology
4. Electronics
5. Bare Bone Appearance
6. Boxes Stacked to the Ceiling
7. Deals Are Great
8. White Label Arm (Kirkland Signature)
9. Simplifies Decision Making Process
10. Size Of Shopping Carts
11. Store Layout
12. Rotating Goods
13. Samples They Give Out
14. Long Checkout Lines
15. Cheap Food
References:
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice
Costco
Tweetables:
You think there’s no reason for the madness. - Dr. Peter Boulden
Analysis is paralysis. - Dr. Peter Boulden