ENROLL: Psychology of Buying Series, Part 2: COSTCO

Bulletproof Dental Practice Podcast Episode 255

Host: Dr. Peter Boulden

Key Takeaways:
Introduction
1. Membership (CostCo Card)
2. Membership Plans
3. Membership Psychology
4. Electronics
5. Bare Bone Appearance
6. Boxes Stacked to the Ceiling
7. Deals Are Great
8. White Label Arm (Kirkland Signature)
9. Simplifies Decision Making Process
10. Size Of Shopping Carts
11. Store Layout
12. Rotating Goods
13. Samples They Give Out
14. Long Checkout Lines
15. Cheap Food

References:
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice
Costco

Tweetables:
You think there’s no reason for the madness. - Dr. Peter Boulden
Analysis is paralysis. - Dr. Peter Boulden