In this episode, Paul talks about the positive and negatives that social media brings to our personal and business lives. He demonstrates how it is by far the biggest tool for business growth and its vital importance right now in 2020!

 

KEY TAKEAWAYS

Social media can have a positive and negative influence in our lives and business and it is important to be aware of this.  It is the biggest single tool you can use for your business and the quickest way to reach clients and generate growth. We all use social media but it is important to switch from a consumer to producer mindset to maximise its potential. If used correctly it can be the best little or no cost way to target your ideal client.  Consistent content is key for success.  What is stopping you from utilising social media for your business? lose the fear of judgement or failure. The negative feedback from social media is outweighed by the positives it will bring to your business. While you will attract more critics you will also attract more ideal clients.  Social media is not going anywhere and it is an especially important tool during lockdown. This is the best time to up content and focus on this platform. 



BEST MOMENTS

 

“2020. It’s a new digital economy. Social media is here to stay, you need to embrace it”

 

“Consumers waste time scrolling. Producers spend time creating assets, generating leads and sales”

 

“If you are new to this focus on consistency”

 

“People will criticise anyway. You might as well benefit from being out there”



VALUABLE RESOURCES

BulletProof Business Podcast

 

ABOUT THE HOST

Paul Abercrombie

Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.

"In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”

 

CONTACT DETAILS

Paul Abercrombie LinkedIn

 

 

 

 

 

 

 

 



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