Today Eric Seropyan will talk about hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web. You’ll learn:

What is Search Engine Optimization (SEO)? What is the difference between search engine optimization and search engine marketing? How does they help my business? How do you know what keywords to target? Can I find out which keywords my competitors are ranking for and how high they are ranked? Can I find out which keywords my website ranks for? What does it mean when somebody says “they change the algorithm” Isn’t hiring an SEO expert prohibitively expensive? How can I rank better on search engines? Where can I find out more?

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