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Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

On the show James dives in deep with Chris Duffin who is an inventor, thought leader, and serial entrepreneur in Health and Fitness. He has Co-Founded multiple prominent brands the largest of which, Kabuki Strength where he serves as Chief Visionary Officer, is a globally recognized brand.

Chris has invented multiple ‘game-changing’ products improving human biomechanics under load, as well as systemized approaches to assessing and correcting human movement dysfunctions. These tools and methods are used by nearly every top professional and collegiate team penetrating over 90% of those markets alone.

His other companies including Bearfoot Shoes focusing on foot mechanics, Build Fast Formula in nutraceuticals, Kabuki Strength Lab a gym and performance center, as well as his Best-Selling motivational book detailing his incredible upbringing.

Chris is arguably one of the strongest pound-for-pound humans in the world having been the ONLY person to Squat and Deadlift over 1000lbs for reps holding the Guinness World Record on the Sumo Deadlift. Having been a world record holding powerlifter and the number one ranked lifter in the world for 8 years straight Chris went on to perform numerous unduplicated feats of strength to raise money for charities in exhibition events.

On the show you will hear:

* How Chris’ unorthodox upbringing taught him a lot of life lessons

* Chris’ childhood of being raised in the wild

* What led to Chris venturing into very senior leadership roles very young

* How Chris started to build his brand with YouTube videos to share what he was learning

* The importance of understanding the internal benefits of physical training

* How Chris juggled his need for security with the challenges of entrepreneurship

* How the right environment, right methodology, right equipment is essential

* The changes that are coming for the fitness space

* The power of culture and community and remembering what impact want to make

Connect with Chris via www.chrisduffin.com

Get the audio version of his best-selling book The Eagle and The Dragon via Audio book 

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