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Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

In this episode we bring you one of our much-loved PODSWAP episodes, where we bring you content from someone else powerful podcast and today’s episode features James on the mic with Professional Coach and all round great geezer Chris Robson. This episode is all about the tactical, step-by-step process that you need to undertake in order to actually build a brand. 

In this episode we discuss: 

* The stages of building a brand

* Why it is important to understand a ‘product staircase’ when launching

* What it takes to actually build a brand

* Why it is essential to have an ideal buyer avatar

* The immediate steps you need to take to make your brand standout

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If you loved this PODSWAP take a listen to other episode of the Forward Motion podcast https://podcasts.apple.com/gb/podcast/forward-motion/id1505300699 and connect with Chris across social media https://www.instagram.com/itschrisrobson/

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Connect with James https://www.instagram.com/jamesburttofficial/

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