Paul Campbell - Growing International Music and Media Brands
Building The Brand with James Burtt
English - May 26, 2020 04:00 - 1 hour - 79.6 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Education Self-Improvement brand branding business entrepreneur entrepreneurship influencer investing marketing mindset motivation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hosted by multiple iTunes Top 10 podcaster James Burtt Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the world's most successful companies and brands.
This week on the show we welcome Paul Campbell, Founder and CEO of Amazing Media, a group of companies that is doing very exciting things in the international music and media space.
Paul is a man with 40 years of music and broadcast experience in various guises and on this episode he talks about starting out as a young hospital radio presenter, securing jobs at local BBC stations, landing one of the most sought after roles for the world’s most famous broadcasting organisation, travelling the world making programming and how he decided to venture out on his own entrepreneurial ventures.
He shares lessons from riding the dot.com boom of the early 2000’s and how that led on to an educational based intranet offering which eventually birthed Amazing Tunes - the initial business of the Amazing Media Group.
Paul is now creating big waves in the media space internationally having just acquired the CMJ music brand as well as securing investment partners like Steve Case and Sting so it is an exciting growth period for the business.
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In this episode Paul discusses:
* How Paul got his start in media via hospital radio
* Becoming the BBC’s youngest ever Staff Producer
* Deciding not to climb the BBC’s corporate ladder
* How one lunch meeting led to his successful TV production company
* Riding the Dot.com boom of the early 2000’s
* How Amazing Media started life as a educational intranet product
* How Paul launched a national radio station in just 9 days
* How Amazing Radio was initial run via 50 tracks on loop on an MP3 player
* How Steve Case and Sting became investors in the Amazing Group of companies
* The journey that led to Paul acquiring the heritage music brand CMJ
* Why Amazing is now modelling the Virgin brand by creating licensing deals
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Connect with James https://www.ultimatepodcast.training/
Connect with Paul https://twitter.com/drumpaul
Email Paul via [email protected]
Check out Paul’s new and emerging music radio station https://www.instagram.com/amazingradio/