Jonny Gould - The Ever Changing World Of Broadcast

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

This week on the show we welcome TV and Radio broadcaster Jonny Gould. Jonny has decades of experience in the broadcast space so his views on where media is headed is based on being part of the wave of radio dominance in the 80’s, creating a very successful sponsored content agency in the 90’s and now pivoting to new media such as podcasting. Starting out on Hospital radio in his teens Jonny has been seen and heard on some of the UK’s biggest TV and Radio stations and can still often be heard on the airwaves or seen ‘on the box’ as a regular guest expert and media contributor.

In this episode Jonny shares:

* How he landed A-List guest Deborah Feldman for his show using Zoom

* How he got his start in broadcast via Hospital Radio which led to bigger airwaves

* How consolidation of radio has changed the landscape broadcast forever

* Why podcasting is where radio was in 1974

* How he attempted his first online broadcast with streaming for the first time in 1995

* The steps he took to pivot his broadcast business as the media landscape changed

* The art of being a great presenter

* Why Radio 2 is still a masterpiece of broadcasting

* Why local radio could still work if it was hyper-local these days

* His thoughts on where he thinks the massive opportunities may come from for Podcasters

Jonny has 30 years of broadcast, media, presenting and content experience so this episode of Building The Brand is a great overview of where broadcast has got to and how it got here combined with a really useful insight of where media might be heading next!

Check out Jonny’s podcast HERE 

Follow Jonny HERE