Jack Lamacraft - Building Experiences Into Your Brand
Building The Brand with James Burtt
English - December 24, 2019 05:00 - 1 hour - 129 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Education Self-Improvement brand branding business entrepreneur entrepreneurship influencer investing marketing mindset motivation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Building The Brand - Episode 006 - Jack Lamacraft - Building Experiences Into Your Brand
Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.
This week on the show we welcome Experiential Marketing expert Jack Lamacraft. Jack is the co-Founder of London agency The Park and he’s got decades of expertise in taking concepts and ideas and turning then into engagement building live experiences.
In this show we cover the power of live experiences, the key considerations brands need to be mindful of with a live event, how experiential can have as much of an impact on the internal team as an external audience and Jack shares how he’s created some of the largest experiential plans across the globe which has driven massive PR coverage and brand advocacy.
We discuss:
How there’s huge mistrust from the public so brands have to prove what they stand for
How experiential marketing is the process of doing rather than just saying
Why brands need to create internal advocacy
The importance of getting everyone ‘on the bus’
How to magnify the scope of a live event
Why brand must be willing to try and do the impossible
What simple ideas that are delivered well can be the most impact
The importance of promoting yourself as a promotional agency
Why brands and businesses need to think outside of capital cities
The mission of our show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success, so Jack’s wealth of expertise gained from working on the marketing and promotion of some of the biggest brands across the world certain adds huge value to those planning their marketing and promotional strategies.
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