Dan Knowlton: The Power Of Creative Marketing

Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

This week we are joined by Dan Knowlton co-founder and CMO of Knowlton a Digital marketing agency that puts creativity and entertainment at the heart of their ROI-driving campaigns for clients. Dan and his brother Lloyd have become renowned for their intensely entertaining marketing methodology which gains massive awareness and drives impressive business outcomes.

In this weeks show we discuss:

* The power of entertainment in marketing

* The importance of scheduling time to work on the business

* How a walk creating the business

* Why having an equal importance of your own marketing and client marketing is essential for an agency

* How defining roles was vital for growth

* Why creativity on B2B marketing is highly impactful Linkedin

* Why case studies make it easier to sell

* Avoiding becoming a one-trick pony

Check out Knowlton and watch once of their hilarious and impactful marketing campaigns via https://www.linkedin.com/company/kps-digital/

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