Considerations Of Building A Brand

Hosted by multiple iTunes Top 10 podcaster James Burtt https://www.instagram.com/jamesburttofficial/, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

In today’s episode we feature James appearing as a guest for YouTube Vlogger Nathan Alexander. Nathan had James on his show to discuss the world of branding which enabled the James to discuss how he learned the basic of branding from working with some of the world’s biggest brands and most recognisable household names. James also shares his journey in broadcast, discusses how the media landscape is changing and talks about what he thinks small businesses need to be thinking in terms of how they build their brand.

On the show you will hear:

* Power of Mindset

* How media is changing

* How small businesses could benefit from thinking hyper-local

* Why business owners should look at existing clients as a way to build their business

* How building a personal brand is hugely powerful for business brands

* Why ‘who you are’ is now more important than what you know

* Why FEAR can be a good thing

* Why it is important to understand that in order to have something you have to do something

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