Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.

In this episode James discusses the fallout - which has been BIG - from the recent football super league announcement, which has ended up with fans protesting outside of their life-long clubs, burning their kits and up in arms are the proposed move into a breakaway league of various top flight clubs from various European countries. FIFA and UEFA are no involved and threatening clubs and players with sanctions and this debacle has some great hidden lessons for business owners and brand builders about how fast lovers of your brand can turn on you when you go against the core values and principles that you advocates have bought into! 

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If you’re an entrepreneur or business owner that is interested in blowing up your brand using the power of audio, check out the ULTIMATE PODCAST GROUP, the team that make this very podcast, via http://bit.ly/ultimatepodcastgroup