Adam Cox - Growing And Scaling A Broadcast Agency
Building The Brand with James Burtt
English - January 07, 2020 05:00 - 56 minutes - 103 MB - ★★★★★ - 3 ratingsEntrepreneurship Business Education Self-Improvement brand branding business entrepreneur entrepreneurship influencer investing marketing mindset motivation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Building The Brand - Episode 008 - Adam Cox - Growing And Scaling A Broadcast Agency
Hosted by multiple iTunes Top 10 podcaster James Burtt, Building The Brand is in-depth conversations with the entrepreneurs, founders, marketing and brand experts, PR specialists, CEO’s and CMO’s who have built some of the countries most successful companies and brands.
This week on the show we welcome Adam Cox who is a Broadcast expert and PR agency owner with almost two decades of experience in securing clients and brands valuable editorial coverage that reaches millions of listeners every single week.
In this episode Adam shares:
* What it was like to start an agency in his early 20’s
* How he learned to deal with staff
* The changes in the media landscape
* What he’s experienced as he’s matured as a business owner
* What if felt like to take the jump from sole trader to buying a 25 person office
* Why it is important to create a niche brands before a broad one
* How he shifted his thinking to focus on staff as much as clients
* What happened when he transition from niche brand to a broader agency
* The power of specialisation
* How creating sub-brands can enable you to grow with confusing
The mission of our show is create a sense of inspiration and aspiration for our community of likeminded go-getters who are the influencers, innovators, creators, makers, builders, crafters and doers who form the next big wave of entrepreneurial success and Adam certainly fits into that category with his two decades of experience combined with a willingness to adapt and shift in order to achieve greater results.