435 – How The Ecosystem Will Impact You As A Cloud Consultant With Jay McBain
The Paul Higgins Show
English - November 21, 2022 07:30 - 34 minutes - 39.9 MB - ★★★★★ - 15 ratingsManagement Business Entrepreneurship business entrepreneur smallbiz businesscoach businessgrowth businesslife businessowner founder freedompreneur inspireothers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today, 75% of world trade flows indirectly. Things are changing, industries are progressing, and the world is becoming embedded. Jay McBain is here to share his perspective and predictions on the partner ecosystem future based on a ton of research he has made.
In Jay's words, the ecosystem has always been around us, just not at the scale. But SaaS companies are bringing more and more partners to the dance to make the never-ending customer journey easier for everybody. That's what he calls the partner assist function, where partners go to marketplaces and buy on behalf of the customer. So that 75% of indirect sales we're seeing today through channel resellers might go down to 33% in the future.
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