432 – Fix Your Messaging To Lift Your Sales With Karthik Vijayakumar
The Paul Higgins Show
English - November 07, 2022 07:30 - 47 minutes - 55.1 MB - ★★★★★ - 15 ratingsManagement Business Entrepreneurship business entrepreneur smallbiz businesscoach businessgrowth businesslife businessowner founder freedompreneur inspireothers Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Most business owners believe that sales is their problem when it's actually just a symptom of poor and unclear messaging. What is messaging, then? In this episode, Karthik Vijayakumar explains what messaging really is and how the right words can help you convert sales. All you need to do is tell people what you do for your audience and how you help them solve their biggest problems.
And your website homepage (among other channels) should do that work for you even while you are sleeping. The job of a homepage is very simple: it should tell people who you are, what you do, and what you can do for your target audience, and offer a small little thing (lead magnet) to start a relationship. Yes, you can talk about features and services, but everything needs to come together, and that's what Karthik calls messaging.
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432 - Show Notes Karthik’s LinkedIn profile Karthik’s Website Karthik’s Podcast Website Messaging Workbook Cloud Consultants Collective SendSparkConnect With Paul
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