Grow Your Audience by Tapping Into Corporate Employee Wellness Programs with Ash Dey
Build A Better Wellness Biz
English - February 09, 2021 09:00 - 40 minutes - 37.1 MB - ★★★★★ - 42 ratingsEntrepreneurship Business Health & Fitness Fitness health wellness business owner entrepreneur entrepreneurship practice coach trainer fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Workplaces are going through a wellness revolution. And while organizations rely on partner practitioners to help facilitate their employee wellness programs, individual practitioners are often unaware that these opportunities exist. It takes the right know-how to learn how to pitch these workplaces with your wellness offerings, but by doing it right, you can tap into a whole new captive audience.
Check out the full show notes with key takeaways, quotes, in-depth guest info, and more.
In This Episode
Supporting a Community While Growing Your Business
Ash Dey is passionate about building communities and a sense of belonging in the workplace. Founder of the wellness company OpenMind, Ash works to bring wellness practitioners, communities and companies together to deliver inclusive wellbeing programs for employees. He connects workplaces with care programs to help practitioners capitalize on partnerships, bring workplace wellness accessibility to major companies, and foster a greater sense of community and togetherness throughout employers in the UK.
Wellbeing Is Now on the Agenda
The Covid-19 pandemic has workplaces around the world focusing on how they can actually do something to help their employee's wellbeing. Whether that is through workshops, speaking engagements, or one on one training, workplaces are finally realizing the long term financial and emotional benefits of taking care of their employees.
When pitching your services to a business, it is important to focus on the value you are adding, rather than your price point. By pitching from a place of ‘this is a cost-saving to your business’ rather than ‘this is going to cost you money’, you can demonstrate your immediate return on investment and your ability to build up a wellness program based on what their employees need.
Building Better Through People, Purpose, and Planet
When pitching yourself to a company or corporation, it is important to focus on the challenges they are having right now and how you can position your services to build connectivity among their companies peers. A great way to narrow down on this is by asking the employees for feedback, an opportunity many practitioners miss.
Ash is all about having a positive impact on the workplaces he is supporting, the wellness practitioners he is connecting, and the planet as a whole. By removing accessibility barriers, connecting with a company directly through your pre-existing community, and introducing wellness programs into workplaces, you too can support your business more collaboratively and have a positive impact on your lead generation.
Have you ever considered sharing your offerings with a small, medium, or large company? How does your wellness business work to have a positive impact on the people, purpose, and planet you serve? Share your thoughts with me in a voice message here.
Links & Resources
Audience Growth Through Podcast Guesting Mini-Course
Follow OpenMind on Instagram | Facebook | LinkedIn | Twitter
Follow Ash on LinkedIn | Twitter
Mind - the mental health charity
Deloitte Mental Health and Employers Jan 2020 Report
Related Episodes
BBWB 018: How Business Growth is Tied To Personal Growth with Stephanie Bellinger
BBWB 022: How To Create a More Diverse, Equitable & Inclusive Wellness Biz
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