Navigating a New Reality: Pharmaceutical Detailing in a Digital World
BTG Insights on Demand
English - April 24, 2020 14:06 - 17 minutes - 31.6 MB - ★★★★★ - 1 ratingCareers Business Management future of work on-demand talent consulting independent consulting gig economy enterprise services Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The COVID-19 pandemic has left many executives scrambling to figure out how to work from home. It has also sidelined the field reps that pharma and biopharma sales organizations typically rely on to conduct in-person promotions with healthcare providers. Independent healthcare marketing strategist Martine Taylor—who’s held senior leadership roles both at agencies and in industry—joins Business Talent Group’s Leah Hoffmann to discuss how companies can use eDetailing to pull through the immediate crisis and rethink long-term strategies for engaging with physicians.
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